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Product & SEO Copywriter

3 months ago

Yorkshire and The Humber, United Kingdom Pavers Ltd Full time
Job Description

Are you an experienced product copywriter with a good understanding of utilising SEO?

Do you thrive in environments where you can use your creative flare and embrace AI to increase productivity?

Are you looking for role where you'll be encourage to grow and develop your skills?

We are looking for a Product & SEO Copywriter to join our Head Office Brand Marketing Team in York, Northminster Business Park, on a full-time permanent basis.

As a Product & SEO Copywriter you will bring our products to life through clear and compelling copy that reflects the wants and needs of our customer. You'll use the latest AI copywriting tools, to maintain our brand tone of voice and increase productivity using ChatGPT, enhancing product descriptions and increasing SEO rankings.

You will support the wider marketing team to improve engagement and brand awareness with our target audience, by increasing the authority and relevance of our product content across all channels. You will translate complex terminology and product details into user-friendly copy that is easy to understand and exciting to read, conducting keyword research and using ChatGPT to write online content which supports our acquisition strategy and strengthen SEO performance.

You'll report into the Head of Brand and will work closely with the Campaign team to manage the constant flow of product copy and use AI to support activations across, web, email, social and retail channels.

This role will suit someone who is passionate about copywriting and loves using new technology to enhance the customer experience. You will be a key member of the brand team, embodying our customer through tone of voice and copy, and will have the opportunity to support the wider business, championing AI and working cross-functionally to bring our brand and products to life

Bonus & Benefits you will receive as our Product & SEO Copywriter:

£25,000 to £30,000 per annum dependent on experience

  • Generous Staff Discount
  • Free on-site parking
  • Holiday Entitlement (Increases with service)
  • Company Contribution Pension
  • Access to RetailTRUST (Wellbeing Support)
  • Access to RetailCURE (Financial Support)
  • Discretionary Bonus
  • Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme

Responsibilities of our Product & SEO Copywriter:

  • Working with the buying, merchandising, trading, and marketing teams, you will bring our products to life through engaging copy that reflects the brand and our customer.
  • Use the latest AI copywriting tools to increase productivity and ensure brand consistency across all channels.
  • Own and maintain ChatGPT for both brands, evolving the channels through prompts to ensure on-brand content.
  • Conduct keyword research and use SEO best practices to inform your content while remaining true to brand tone of voice.
  • Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy and email.
  • Own the copy and content workload, feeding back into the campaign team regularly and managing expectations.

About you

  • A minimum of 2 years product copywriting experience, ideally in Fashion, beauty or lifestyle sectors, freelance or in house
  • Experience using AI tools to develop brand tone of voice
  • Blog writing for SEO
  • Strong understanding and usage of SEO, plus keyword research experience
  • Excellent communicator

About Us

At Pavers we are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers.

Pavers is a growing, highly profitable, independent family-run business with a strong balance sheet, employing over 1,800 people across our estate of circa 200 Stores, Head Office & Distribution Centre, and we remain acquisitive.

We were voted one of the Top 10 Employers in Retail in the UK in 2020 and were recognised as a 3* Employer with 'World Class' levels of workplace engagement by Best Companies in 2023. At Pavers we truly believe the talents, passion, and dedication of our employees are the reasons for our success. As of 2023 we are working towards obtaining menopause friendly status.

In 2021 we became the first major retailer to achieve Carbon Neutral status and have proudly maintained this standard ever since. Championing sustainability is at the heart of everything that we do, and we're committed to changing the future of retail for the better acting in an environmentally and socially responsible manner.

Giving back is in our nature as a Business and in 2018 we established the Pavers Foundation, in the memory of our late founder, Catherine Paver. Since then, the Foundation has awarded grants for causes close to our colleagues' hearts for; community, education, and areas of health, totalling more than £2m, growing year on year.

If this sounds like the kind of business you'd like to know more about, we'd love to hear from you.


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