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Paid Media Executive
3 months ago
Roles & Responsibilities:
Due to continuing growth and development of Ecommerce across the Merlin's Midway attractions and brands (including Madame Tussauds, SEA LIFE, The Dungeons, LEGOLAND Discovery Centres and The Eye Brand), we are looking for a
Paid Media Executive to join our team, based in London, on a hybrid basis.
This is an exciting opportunity for junior ecommerce specialist that is motivated and passionate about all things digital, as we are in the process of accelerating our digital presence and paid media will be a key strategic channel to achieve our business goals.
You will oversee the day-to-day management of our Midway accounts, including PPC and paid social campaigns, ensuring effective tracking, analysis, and the creation of on-brand ad copy.
Leading campaigns across display networks and YouTube, your contribution will be pivotal to the overall success of our marketing efforts.
Taking ownership of the paid media briefing process, you will foster collaboration between internal and external stakeholders to ensure the delivery of high-quality campaigns.
Additionally, you will provide weekly reporting on paid media channels, offering insights and identifying key performance indicators to optimise campaign performance.
Supporting trading actions and delivering on seasonal and promotional campaigns will be essential to ensure paid media drives optimised traffic, revenue, and return on ad spend (ROAS).
Conducting regular competitor analysis and exploring growth opportunities through innovative approaches in the social and display space will further contribute to our brand's success.
Qualifications & Experience:
- Good working knowledge of Google AdWords, Google Display Network, Google Analytics, and key social channels (Facebook, Instagram, TikTok and YouTube)
- Handson experience running paid media campaigns, preferably with inhouse expertise
- Proficient use of Excel to create and update reports and work with large data sets to draw insight from
- Excellent communication and influencing skills
- Strong organisational skills, with the ability to multi task and hit the ground running within a handson role
Benefits:
We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here).
Benefits include Pension, Life Assurance, discretionary company bonus, 28 days' holiday including bank holidays, and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
Pay Range:
Competitive
