Senior CRM Executive

2 weeks ago

Cardiff, Cardiff, United Kingdom Future Publishing Full time
As part of the CRM Centre of Excellence, this role will support both the Go.
Compare and MyVoucherCode brands and help improve our CRM performance and revenue for the business.


Working within the Salesforce Marketing Cloud platform, this role will be hands-on in segmenting our customer base, building campaigns, tracking performance, and recommending optimisations and improvements through a test-and-learn approach.


What you'll be doing...


You'll be supporting the CRM team in the delivery of the customer contact strategy to meet business targets across the Future Savings vertical.

You will be hands-on in creating, sending, and reporting on our regular campaigns, whilst helping develop and optimise new and existing campaigns.


Experience that will put you ahead of the curve...

  • Understanding the key CRM principles and best practices whilst adhering to GDPR and other regulatory guidelines
  • Experience with building segments and campaigns within marketing automation software ideally Salesforce Marketing Cloud but others will be considered
  • Past success with working within A/B testing whilst being able to suggest improvements and tests based on data and insights to improve key metrics such as; open rate, CTR, revenue, and reducing churn.

What's in it for you
We have a number of awesome perks available to our staff.

We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues.

We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience


And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff receives a profit pool bonus at the end of our financial year.


_ Wh_o are we**- We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it. _

Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do.

We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs.

Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Find out more about Our Future, Our Responsibility on our website.
- #LI-HD_

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