Marketing Executive

2 weeks ago

Birmingham, Birmingham, United Kingdom Birmingham City University Full time

Location:

  • Birmingham, West Midlands
    Salary:
- £30,000 to £32,000 per annum
Posted On:

  • Friday 06 January 2023
    Closing Date:
  • Sunday 05 February 2023
    Interview Date:
  • See advert
    Reference:

Through the KTP, the Associate will enable the management team to increase their marketing capability, their understanding of how to reach new clients and then convince them of the benefits of Probuild360's approach which is needed to grow the business.

A participatory approach will be used to achieve the organisation's 'thought leadership' vision of disrupting traditional relationships in the construction industry.

This requires an innovative approach that builds on traditional business management and marketing tools. The Associate will be developing the thought leadership programme for which there is no textbook template. It will require a unique combination of knowledge of the industry, of teaching and learning, and of digital marketing.

The Associate will gain experience of designing and facilitating workshops to embed knowledge and techniques for marketing and video production.

This will include embedding product management disciplines including ideation of new services or products through development to launch.

Key Responsibilities:

  • To focus the Pro-Build 360 Limited 'Thought Leadership' content marketing strategy and rollout implementation plan, supporting the company in developing the branding and positioning Pro-Build 360 as Thought leaders in construction.
  • Identifying routes to growth, including new products e.g. consultancy offer and new markets outside the WM area.
  • Support the marketing team in building inhouse capacities in developing marketing collateral and content creation, e.g. graphic design, copywriting, and advertising.
  • To develop a content marketing strategy including use of a content management system and release strategy.
  • Building an audience through digital communication strategies.
  • To enhance intellectual property protection, alongside the relevant University teams and Pro-Build 360 Limited.
  • To oversee the project for its duration.

SKILLS AND EXPERIENCE
The Associate will hold a relevant business degree.

This may be a good first degree (equivalent to a first class or 2:1 honours) in Business or Marketing, or a Master's degree in a business and marketing discipline.

Relevant business experience — for example through having worked in industry, or on a university placement — would be expected.


Essential Skills

  • Demonstrative knowledge and understanding of marketing strategy.
  • Experience of developing/completing a substantial marketing project in either university or industry.
  • Keen interest in the developing enabling strategies to facilitate business growth through cultural change.
  • Experience working across a wide range of Social Media platforms to develop and curate consistent and engaging content.
  • Understanding of a range of market research techniques which will aid business decision making.
- .Keen interest in developing enabling marketing strategies to facilitate business growth through aligning organisational change with national market opportunities.

  • Analysing and redesigning product management processes to improve international expansion and reputation, as well as brand awareness and enhancement.
  • Effective interpersonal skills to establish good working relationships with colleagues, stakeholders and industrial partners will be essential. Excellent verbal, written and analytical communication skills.
  • Project and time management skills commensurate with the role of KTP Associate.

Desirable

  • A willingness to travel to industry events throughout the UK and abroad if required.
  • Involvement in the implementation of a new culture of continuous improvement using tools such as journey mapping and customer experience, and soft systems methodology.
  • Practised in training and mentoring to embed new content creation capabilities.
  • The Associate must be a proficient communicator and engage fully with all stakeholders, in seminars, workshops and events, to highlight the work of the project.
Interviews will be held week commencing 20th February

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