Current jobs related to PPC Executive - Scarborough, North Yorkshire - Mainline Menswear Ltd

PPC Executive

ROLE OVERVIEW
Mainline Menswear is one of the biggest names in men's fashion in the UK, offering all the biggest brands. We ship orders to over 120 countries via seven custom built territorial websites and an app.

During the last twelve months our market share dramatically increased in the UK, and the growth of the business is on an upward trajectory towards breaking a nine-figure turnover.

We believe a huge contributing factor to our success is by keeping the control amongst the in-house teams as much as possible.

You will find a team of passionate experts who, through a mix of best practice and marketing data, aim to provide everything the customer needs to shop with us.

This is supplemented by a small selection of market leading partners providing niche expertise and support.

In line with continual company growth, we are looking to recruit a talented PPC Executive to join us.

Working within the existing PPC team, assisting the PPC lead and reporting to the Head of Marketing the successful applicant will be responsible for the day-to-day tasks associated with all paid search activities for our websites.

Located on the outskirts of Scarborough, close to the A64, Seamer train station and public transport with free parking.

The role is full time, the working hours are 9am - 5:30pm Monday to Friday.

Competitive Salary, Dependent on Experience & Skill Set

KEY RESPONSIBILITIES

• Enhance and expand the PPC visibility for the relevant websites.
• Proficient in vast amounts of keyword research.
• Industry competitor analysis.
• Text ad copywriting.
• Campaign level reporting on a variety of metrics.
• Involved in CPC/ROI/Profit optimisation and A/B testing activities.
• Plan and forecast performance based on seasonality and growth.
• Engaging with the entire Digital Marketing Team to ensure maximum growth and visibility.
• Be openminded with regards to data aiding decisionmaking on campaign performance.
• Campaign optimisation to deliver KPIs in line with overall PPC strategy.
• Creation of Google Ads and Bing campaigns including adgroup segmentation.
• Ability to manage individual accounts in line with overall budgets.
• Implement ad changes and roll outs of campaigns throughout the year.

SKILLS

• Passionate and handson approach to PPC/Performance marketing.
• Good knowledge of PPC Google Ads, Bing, Google Analytics and associated platforms.
• Proven experience of delivering improvements in ROI within marketing.
• A very strong analytical capability. Provide reports on performance metrics and marketrelated insights.
• Solid foundation in digital media and online marketing best practices.

PERSONAL ATTRIBUTES

• The ability to react to all situations positively and quickly.
• A positive attitude and energetic approach to any task.
• Relevant degree or professional qualification (for example, Google Ads certifications) preferred but not essential.

Flexibility

• The ability to work in a fastpaced and everchanging dynamic business environment which will require the job holder to manage a large volume of highpriority tasks.

- excellent attention to detail

• Ability to work off own initiative and proactively.

Benefits:

• Casual dress
• Company pension
• Employee discount
• Free parking
• Onsite parking
• Store discount

Schedule:

• Day shift
• Monday to Friday
• No weekends

Ability to commute/relocate:

• Scarborough: reliably commute or plan to relocate before starting work (required)

Experience:

• PPC: 1 year (required)

Work Location:
In person

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