Data Governance Associate Director, London

2 weeks ago

Wells, Somerset, United Kingdom Zenith Full time
Data Governance Associate DirectorWood Lane, London, W12Company Description

Starcom is the Human Experience Company; we believe that our clients' competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Our Commitment
Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Job Description

We are looking for an experienced Data Governance media expert, to join a multi-disciplinary team with ambitions of transforming marketing whilst working with one of the biggest clients in the world.

This is an opportunity to work with one of the world's finest global technology firms in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

Key Responsibilities:

Our objective is to support our client in managing, operating and scaling campaign data available to them through campaign activations across paid and owned channels. The role focuses on the following core areas:

  • Develop, engineer, document, and implement an effective data governance framework, including workflows, processes, standards, and procedures for managing and ensuring data quality and integrity throughout the lifecycle of data.
  • Create and validate data mapping and business rules to meet KPI metric requirements across multiple data sources.
  • Data Quality compliance by monitoring and evaluating data quality across multiple systems and sources, identifying areas for improvement, and implementing measures to enhance accuracy, availability, and reliability of data. Ability to work with global and regional teams to ensure they are compliant with taxonomy standards, data standards, and data processes.
  • Lead collaborative conversations between business stakeholders and technology stakeholders in defining and implementing data management initiatives. Ability to train multiple stakeholder groups on data strategies, processes, procedures, and tools. Ability to facilitate productive conversations to help teams find solutions to data challenges.
  • Ability to take ambiguous ideas and turn them into action through impeccable communication skills. Understand and be able to communicate data risk, identify mitigation strategies, and escalate to appropriate stakeholders.
  • Document, Develop, implement, and manage consistent taxonomy and naming convention throughout the lifecycle of data.
  • Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.
  • Point of contact for regional clients, local and global internal media teams in case of emergency and escalation when related to data governance.
  • Work with multiple stakeholders to help improve data governance processes, documentation, data quality, and maintain compliance against a defined taxonomy.
  • Oversee Data Governance associates in managing taxonomy within multiple platforms.
  • Contribute to the evolution of measurement framework to ensure all relevant metrics are captured correctly.
  • Ensure data collection is aligned with client measurement framework and is captured accurately.
  • Work closely with our dashboard development teams by providing data business rules, standards, and requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction.
Qualifications

To be successful in this role you will need:

  • Provide leadership and be a subject-matter expert on data governance standards across Media and First Party Data.
  • Critical thinking to understand business challenges and help address as needed.
  • Ability to prioritize tasks appropriately and multi-task as needed.
  • Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional and global teams in their work.
  • Experience with MS Excel such as pivot tables, formula functions and macros.
  • Experience managing/ working with a project management tools such as Jira, SmartSheets, project plans, Microsoft Project.
  • Experience with data visualization tool(s), automation, and data workflows.
  • Familiarity with various digital media technologies such as ad server, Campaign Frameworks,
  • Highly polished, accurate and on point - very meticulous, independent, strong critical thinker and ability to juggle multiple tasks/requests/emails.
Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

#LI-Hybrid

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