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Content Writer

3 months ago

Birmingham, Birmingham, United Kingdom Utility People Full time

Summary:

Do you have a

passion for brand and content with an interest in sustainability? Our client a growing renewable energy supplier are looking for an enthusiastic Content Writer to join their expanding team. Reporting to the Head of Marketing you will

deliver engaging content to educate and raise awareness, attracting new customers and boosting their brand from

Key responsibilities:

  • Collaborate with key stakeholders and team from concept to delivery of final piece.
  • Undertake research on energy / sustainability and present in a clear way for a B2B audience.
  • Identify customers'/partner's needs & gaps in content and recommend new topic ideas.
  • Revise following feedback, proofread and edit all articles before publication.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Compose responses to tenders/FAQs ensuring key messages are included, tone of voice and following brand guidelines.
  • Collate information from all departments, sector trends and compile ongoing set of tender answers and insights.
  • Revise existing content to reflect business changes or new preferences.
  • Research and evaluate competitor marketing with a focus on content.

Skills and experience required:

  • Qualifications in
    communications, marketing, English, journalism, or related field
:

  • Proven content writing or copywriting experience.
  • Familiarity with web publications and SEO
  • Working knowledge of content management systems e.g., WordPress
  • A portfolio of published articles/whitepapers/blogs/research/social media
  • Excellent research, writing, editing and grammatical skills in English.
  • Ability to understand various topics, what customers want and the needs of the business.
  • Effective communication skills relay information clearly to audience