D2C Brand Manager

2 weeks ago


London, Greater London, United Kingdom Michael Page Marketing Full time

As part of the global brand team, you will be responsible for the development of marketing campaigns that help drive sales opportunities across the world. You will be accountable for building and developing global marketing campaigns that encourage customers to engage with the brand and products.

Client Details

My client is one of the world's most globally recognised and loved consumer brands, with HQ in London.

Description

  • Responsible for supporting D2C marketing priorities including supporting the full life-cycle communication strategy & content roadmap
  • Support Paid, Owned & Earned marketing teams to deliver targeted, personalised communications to D2C customers throughout the customer lifecycle
  • Develop, implement & share Global D2C Marketing toolkits
  • Partner with the wider marketing organisation to ensure consistency across marketing plans and all activity has clear conversion & revenue goals
  • Support the delivery of reporting & insights for the D2C Marketing business including both regular trading updates & bespoke campaign analysis
  • Support the development, optimisation & personalisation of our regular customer communications prioritising & creating engaging content to drive revenue through our D2C channels.

Profile

  • Demonstrable experience working in a consumer brand, in a digital media capacity
  • Working in a global / regional role is beneficial
  • Experience working across paid, owned & earned media channels
  • Demonstrable knowledge and experience of marketing for an e-commerce platformComfortable with creative briefing and experienced with performance marketing tactics.
  • Able to work at pace and in a fast-moving and complex environment
  • Confident analysing data and be able to build campaign plans through data led insights.

Job Offer

£350 - £375 a day

12 month contract

Flexible working, hybrid role from London office

Free breakfast and lunch in office


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