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Head of PPC

3 months ago

Leeds, Leeds, United Kingdom Connective3 Full time

connective3 is a performance marketing agency with specialisms in SEO, Data Science, Content Marketing, and Paid Media. We connect digital skill sets and expertise to deliver unprecedented results for our clients across all digital channels. As part of an exciting growth period for the team, we are looking for a Head of PPC to join our paid media team based in Leeds. Our Paid team has gone from strength to strength since we launched 4 years ago and we have nearly doubled the headcount of the team this year alone

We are proud to be Google Premier Partners and one of 20 agencies on Google's International Growth Programme. This year, we ranked in the top 3 agencies in the UK for Google Ad Growth. All this means that you have access to top class training with the industry's leading experts at Google's head office. Not only that you'll be working with some of the best paid experts in the industry and you will be able to use your PPC knowledge to mentor the junior members of the team. We work with some incredible clients across multiple industries including leading ecommerce and home brands. This is an opportunity to be part of our international growth as we look to continue expanding our paid offering across the globe.

Why join c3?

We have a vision of creating a '1000 person A team'. Our clients want to work with the best and we want to be the best. We believe our approach to growth creates unlimited opportunities for our business, but more importantly unlimited opportunities for our employees. We've created a culture of continuous learning and innovation focused on bringing the best out of our team and in turn providing the best results for our clients. This includes our company mentor scheme, monthly innovation days and yearly team training budgets. The success of our approach is evidenced by our client retention rate, pitch success rate and employee retention rate. If you are striving for professional growth, naturally collaborative and an expert at what you do, come join the connective3 team

Responsibilities:

  • Develop our PPC offering in line with our wider Paid Media strategy
  • Maintain an up to date knowledge of industry changes and explore new opportunities and suppliers
  • Proactively propose new channels and tests to clients, report on tests and promote learnings.
  • Be instrumental in generating and delivering new business and growing our PPC revenue
  • Train and mentor the Paid Media Team on PPC best practices.
  • Increase visibility of PPC within c3 and our successes and generate case studies around successes.
  • Proactively increase visibility of c3 and PPC thought leadership across our social media channels and marketing, including posting, blogging & speaking
  • Develop connected strategies with other teams
  • Maintain an overarching view of all client PPC strategies and performance.
  • Perform budget management checks across all clients.
  • Support the paid media team to deliver high performing PPC campaigns
  • Develop high performing campaigns and strategies
  • Hands on execution and delivery of Google and Bing campaigns
  • Effective delegation of tasks to the Paid Media Team
  • Regularly perform strong data analysis and subsequent campaign optimisation
  • Ongoing campaign performance analysis
  • Deliver paid media reports, and monthly reporting decks with insights and recommendations to Paid Media Director
  • Attend and lead client calls
  • Track and deliver tasks through a project management system
  • Attend supplier meetings to grow knowledge of paid media landscape

Requirements:

  • At least 5 years' experience in a paid media role working in PPC,
  • Experience of Google Marketing Platform would be preferable
  • Strong working knowledge of Microsoft Excel and PowerPoint
  • Strong understanding of tracking and tagging
  • Google qualified
  • Confident communicator and ability to build relationships
  • Be able to lead and nurture a team
  • Be able to understand and highlight the story behind KPIs
  • Strong attention to detail and demonstrable ability to work to deadlines
  • Strong work ethic and an appetite to succeed.
  • Analytical way of working
  • Collaborative worker and all-round team player

Benefits:

  • Hybrid and flexible working
  • Weekly fresh fruit
  • Yearly volunteering programme
  • Regular company socials
  • Birthday holiday
  • Private medical insurance
  • Company-funded wellness access and counselling
  • Access to Perkbox rewards
  • Wellness days off
  • Work from anywhere in the world for 6 months in the year
  • And much more

We are not partnered with any recruiters for this role. If you would like to be considered, please apply directly with us.

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