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Head of CRM

3 months ago

Richmond, Greater London, United Kingdom tails Full time

Changing the world of pet food for good:
We've got bold plans.

Having created an entirely new category in pet food, we're now scaling fast in the UK and Europe - backed by Purina, one of the world's largest pet food companies.

You'll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we'll change the world of pet food for good.

The role:

The things you'll do:

  • Develop the CRM capability in line with the businesses strategic and commercial priorities;
  • Review and improve ways of working with marketing, trading, creative, data, product, brand and proposition.
  • Carry out the annual data protection review for outbound communications.

The skills you'll bring:

  • Proven experience leading a successful CRM team in a D2C/ subscription and or omnichannel brand environment
  • Extensive CRM channel knowledge technically proficient on CRM platforms (Emarsys preferable)
  • Data protection & privacy expertise
  • Commercially literate and performance driven
  • Strong communicator and crossfunctional collaborator
  • An active member for the Senior Commercial team

What's next?:


If this sounds like it matches your experience and what you'd love to do, we can't wait to hear from you And because we believe that diverse teams perform better, we'd especially love to hear from you if you're from an under-represented demographic.

Here's a taster of how our recruitment process works:

  • Once you have applied your CV will be reviewed by the Hiring Manager.
  • If selected, you will then have a call with the Talent Acquisition Manager for 30 minutes to understand more about your skills and experience.
  • Should you be successful, the next stage will be a video call with the Hiring Manager for 30 minutes.
  • If successful, you will be invited back to present a task back to a panel of interviewers for 45 mins
  • The final stage is a video call with our Marketing Director and Head of Trading for 30 minutes.

Our Commitment

What's in it for you?:

  • Competitive salary, reviewed annually.
Flexible core hours, giving you true work life balance.

Hybrid role to ensure this role works for you.

25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.

  • 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.
  • Optional 5 days unpaid leave and 1 paid volunteer day each year.
  • When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
Flexible paid care leave to support immediate dependants, people close to you and pets.

  • An external financial coach to support a range of topics debt management, savings and investments.
  • Vet service to support with all pet related questions.
  • Discounted gym membership.