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Digital Marketing Manager PPC
3 months ago
Your new company My client are a leading Financial Services brand, witha long history of providing lending, wealth management and banking servicesto B2B and B2C customers alike.
British-based, the group consists ofmultiple business and this role will be responsible for the digitalmarketing activities of 4 B2B brands.
The Digital Marketing Executive roleis a permanent vacancy to be based at their Brighton offices, with hybrid...Your new role As Digital Marketing Executive, you willwork as part of the wider Marketing team, acting like an in-house agency tofour busy B2B financial brands.
You will take the lead on Digital Marketingchannels – strategising cross-channel campaigns, creating digitalassets, guiding the Marketing Coordinator on Social Media content andstrategy, driving media campaigns (primarily PPC), and defining audiencesegments and messaging for monthly email campaigns.
Pivotal to this role isSEO – the business relies on web-generated leads from traffic to thesite.On-page and technical SEO play a huge part in heightening visibilityof the various business units online and directing leads to data capture.
You will review and develop the SEO strategy for several company websites,regularly reviewing keywords, including long tail and short tail keywords,to provide insight for securing strong SEPRs.
You will implement changesbased on the insights from the data gathered by MOZ and Google SearchConsole to improve the SEO performance across the websites, identify newranking opportunities, and report on the technical health of websites.
Inline with this, you will also manage the customer journey online,particularly using the CMS to publish and optimise content.You willundertake regular health checks of websites to identify improvements neededand implement changes to keep websites optimised, improving the userexperience, traffic, and conversions.
What you'll need tosucceed- You will have experience in Digital Marketing channels; this can bebroad and cross-channel as my client are willing to train and develop invarious areas, but you must possess a good understanding of, and interestin, SEO.
- This includes on-page (keywords, content, HTML tags, URL,Metadata, image optimisation and internal links) off-page (backlinks,listings, PR) and technical (page speed, site structure, sitemaps).
- Youmust be able to plan and execute digital campaigns across a range ofchannels; PPC, email marketing, web management, social media, and possessstrong project management, prioritisation and communication skills.
- Youwill ideally be able to create digital assets using the Adobe CreativeSuite (InDesign, Illustrator, Photoshop), and must be able to work as partof a team to provide a joined-up marketing function.
- Any experience withA/B testing, Google Analytics (GA4), Social Media channel management andSalesforce would be beneficial.
You willreceive a salary of up to £40,000 (dependent on experience) and benefitsincluding 25 days' holiday Bank Holidays, the ability to purchase upto an additional 5 days of annual leave per year, a generous pensionscheme, an annual wellbeing day of leave, private healthcare, corporate gymdiscounts, and share schemes.
There are also company and personalperformance-related bonuses, and perks like Christmas parties and teamdays.The role is on a hybrid basis, a flexible working scheme balancingdays in the office with days worked from home (typically a 3/2 split).
Hays Specialist Recruitment Limited acts as an employment agencyfor permanent recruitment and employment business for the supply oftemporary workers.