Global Head of Marketing Operations

Job Description - Global Head of Marketing Operations O6)

Job Description

Global Head of Marketing Operations O6 )

Primary Location Primary Location : UNITED KINGDOM-GREATER LONDON-LONDON Organization Organization : AXAIM Core - Client Group Contract Type Contract Type : Regular Shift Shift : Day Job Schedule Schedule : Full-time

Description

Global Head of Marketing Operations

22 Bishopsgate, London– Hybrid

Permanent

At AXA IM our purpose, to act for human progress by investing for what matters, is central to every action we take as a business. As a responsible asset manager, we actively invest for the long-term to help our clients, our people and the world to prosper.

As a future Global Head of Marketing Operations, you will report to our Global Head of Marketing Operations, and you will be part of AXA IM Core.

DISCOVER your opportunity

Reporting directly to the Global Head of Marketing for Core, the candidate will be responsible for the development and delivery of our strategy for digital customer experience, customer insights and marketing analytics globally. It is critical for us to continuously review and improve our digital customer engagement strategy. As a result, a key part of the role will be focused on enhancing further our global digital platform channels, delivering sector leading experiences which combine both new and existing products, features, and capabilities. On top of this, understanding clients' needs and measuring ROI for our marketing investment are another key part of the role, with the need to undertake research projects and ensure that we have the systems and data required to deliver analytics.

Your role and responsibilities will include:

Web Experience and Digital CX:

• In collaboration with key partners and stakeholders, take ownership for developing the vision and digital roadmap whilst supporting the delivery of various initiatives.
• Be responsible for leading the strategy, operation and continual enhancement of the AXA IM global website ecosystem and marketing technology platforms for Core overseeing 15 websites coordinating between technology, development, UX, change management and marketing and communications teams.
• Providing leadership and line management to the central digital team and oversight of regional web and social media managers.
• Working with our UX and Experience Design partner to provide insights, evolve our CX strategy, continually identify opportunities and enhance our key digital properties.
• Leading the execution of Digital Comms activity across the global web platform, supporting local teams with their initiatives and being a strategic and executional primary point of contact.
• Providing clear and effective stakeholder management to ensure transparent and constant communication around the organisation up to the executive level.
• Engaging deeply with the AXA IM development teams to ensure requirements and prioritisation are always clear whilst also participating in the agile ceremonies to ensure the smooth delivery of enhancements and updates to the web platform.
• Managing third party and agency relationships for Search / SEO acting as a point of governance and oversight, while participating in monthly update meetings and sharing learnings and insights internally.
• Acting as a champion of customer-centric design, agile methodology and digital trends, capability and skills learning within marketing and communications.
• Working closely with the Global Comms team to ensure successful delivery and distribution of the corporate web messaging across appropriate channels.
• Building relationships with key partners to develop and evolve the brand standards in line with AXA Group developments and to account for new channels and stakeholder feedback.
• Working with internal design resources as well as digital, brand and communications agencies to ensure we deliver a consistent brand experience across AXA IM touch points.
• Key point of contact for AXA Group regarding the alignment and audits with the AXA Group Digital Quality team as well as authorisation for web administration, shared services, tools, licences etc.
• Lead the overall governance across all business units to review and implement any enhancements which are beneficial to all BU's.
• Have overall accountability for the approval of all digital permits across AXA IM and monitor adherence to AXA Group policies.

Implementation of new tools:

• Responsible for the roll out of news tools to improve existing operating model with examples the migration to Google 4 Analytics and the roll out of Full Story and of a new Digital Asset Management system.
• Key role in rolling out a new content management and automation system, which will enable us to improve access to content for sales, track usage and automate some documents such as presentations.
• When onboarding new tools, responsible to put business case together and go through procurement and technology teams to secure their support.

Email/Campaign Management:

• Oversee the implementation and delivery of email campaigns through the Eloqua campaign management tool.
• Drive marketing automation and ensure that all campaigns are set up and monitored through Eloqua and our CRM tool.
• Act as the best practice consultant for contact strategy and email communications globally

Market Research & Insights projects:

• Partnering with key stakeholders globally to identify the key business priorities and how research and insight can support these priorities.
• Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders.
• Own the agency relationships for all market research and insight projects. Manage individual projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations.
• Working with internal Procurement team to identify preferred partners and maintain quality control systems and ongoing reviews of external agencies. Develop and implement a supplier review system.
• Getting buy-in and customising the communications of any findings so they have the broadest impact on the business.
• Championing findings and holding managers accountable for agreed upon actions from the research.

Marketing Analytics and Data Led Insight:

• Defining, validating and implementing a marketing analytics and ROI model for AXA IM to aid measurement of brand, campaign and individual marketing activity and cost vs effectiveness impact.
• Delivering data and analytics in a format which can be understood by executive level as well as marketing professionals.
• Synthesis of insights and broad communications of key research and analytics findings through internal learning sessions, newsletters and social media
• Be the business owner of the IT infrastructure supporting data led insight.
• Look to gain a 360 degree view of client behaviour to better inform business decisions.
• Lead the analytics team in the delivery of innovative data models to drive demand, lead generation and retention activities.

Qualifications

We welcome different combinations of skills & experiences.

Your skills, qualifications and experience:

Experience and technical skillset in digital

• A strong history working for global organisations implementing strategic digital customer experiences, web, email and other digital platforms and experience in research and analytics with at least some of this experience beyond market research; ideally including either execution and/or strategy responsibilities in marketing, product, sales or corporate strategy (or equivalent).
• Proven leadership and experience in developing and implementing cross channel digital strategy at a senior leadership level across an organisation. Proven track record of significantly improving the digital capability and culture within an organisation.
• History of working within a program of digital transformation and facilitating the rollout of new enterprise tools, system and architecture.
• Hands-on experience with SEO and analytics tools.
• Some experience rolling out and / or managing a CRM program and associated tools.
• Comprehensive knowledge of best practice ways of working (agile / lean).
• Proven experience working closely with and managing relationships with external experts, consultancies and agencies.
• Knowledge of data protection legislation across numerous markets ensuring Core Marketing adheres to all data processing regulations.
• Strong understanding of European data protection laws and their application to marketing activities.
• Financial products or financial services related experience is a significant bonus but not essential.

Experience in research and analytics

• Understanding and experience of working within a design led environment using research and customer insight to define and prioritise the customer experience.
• Proven experience of working with all main market research techniques and methodologies, both quantitative and qualitative. Including but not exclusive to brand tracking, client satisfaction, ad testing, conjoint, segmentation, thought leadership research.
• Track record of forming trusted advisor relationships with internal partners or external clients.
• A proven track record of triangulating and analysing disparate data sets, often combining data from different projects, and turning them into business recommendations and actions.

Strong interpersonal skillset

• Team player with experience interacting with different functional areas and personality styles.
• Proven ability of managing multiple stakeholders across different channels
• Ability to think outside the box in terms of project deliverables and how to engage effectively with stakeholders who can have different and sometime competing needs.
• A "can-do" attitude and a willingness to learn and succeed, willing to get hands dirty and 'go the extra mile'.
• Proven experience delivering on business objectives using clear and measurable KPIs and success metrics.
• Experience of working and managing development teams to achieve smooth and successful project rollouts.
• Fluency in English language. French is a plus.

We would love to know more about you. Let's connect Send us your resume.

About AXA

The AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers in 62 countries.

We protect and advise our clients at every stage of their lives, offering products and services that meet their needs in the areas of insurance, personal protection, savings and asset management.

Our mission : To act for human progress by protecting what matters

Our values : Customer first, Integrity, Courage and One AXA

At AXA IM we are investing with a clear purpose – to make the world a better place. We act for human progress by investing for what matters. Our conviction-led approach enables us to uncover what we believe to be the best global investment opportunities across alternative and core asset classes. We are already entrusted by our clients with more than €887 billion in assets.

AXA IM is an Equal Opportunity Employer, and we encourage candidates with disabilities or any other protected characteristic to apply. We are committed to providing reasonable accommodation to qualified applicants and employees with disabilities, when needed, to apply for a position or to perform essential job functions.

We are committed to offer you an environment where you can:

Grow your potential : Be part of a forward-thinking business with internal opportunities and personalized learning paths available to help constantly develop your skills and abilities .

Shape the way you work : Work for a company which is highly committed to providing flexibility & balance to its employees, offering you a large range of benefits (hybrid working, competitive health benefits, among many others.).

Thrive within a diverse community : Play a role within a responsible company that actively recognizes and values individual differences in a diverse and inclusive workforce.

Move the world forward : Join a responsible employer that acts in favor of societal and environmental causes as an investor, insurer and company, notably through the AXA Heart in Action association. As part of our commitment to sustainability and environmental responsibility, we will celebrate your arrival by planting a tree.

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