Assistant Brand Manager

2 weeks ago

London, Greater London, United Kingdom Parkside Full time

Own Brand Assistant Manager
Harrow, London

Client Overview:
Our client is a leading player in the convenience market in the United Kingdom. With strategically located Distribution Centres across the country and a central office in Harrow, London, they continue to innovate and grow their brand. Their network includes independently owned licensed retailers and company-owned stores, catering to diverse communities across various locations.
We are seeking a highly motivated and dynamic individual to join our team as the Own Brand Assistant Manager. Reporting to the Brand Manager, you will play a pivotal role in supporting the development of a compelling customer and retailer proposition for own brand products. This role involves utilising customer and market data to drive new product and sales opportunities, ensuring the own brand remains a key part of the customer offering.

Responsibilities:

  • Collaborate with the Senior Brand Manager and Brand Manager to understand customer and regional distribution company (RDC) requirements across all relevant product categories.
  • Utilise internal and external data (sales, consumer insight, market trends) to prioritise product development in profitable areas.
  • Develop a credible own brand proposition that meets diverse customer needs and delivers a point of difference.
  • Oversee the design of product packaging to reflect key brand attributes.
  • Champion own brand within the organisation through clear and engaging communication, driving sales and awareness.
  • Coordinate with Marketing team, suppliers, and RDC colleagues to ensure successful product launches with trade and consumer marketing support.
  • Manage the critical path and launch process to ensure all deadlines are met.
Qualifications and Experience:
  • Graduate level qualification or equivalent.
  • Minimum of 2 years of experience in product, brand, or category management.
  • A passion for food and sound knowledge of the retail environment.
  • Demonstrated ability to work collaboratively in a team environment.
  • Strong communication skills, both written and verbal.
  • Proficiency in using data to drive decision-making.
  • Experience with Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Desirable Skills:
  • Experience with CRM systems and email marketing platforms.
  • Familiarity with basic project management principles.
  • Previous experience in developing and implementing marketing campaigns.
  • Ability to demonstrate alignment with company values: Excellent Service, Working in Partnership, Ambitious Objectives, Resilience.
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