Web Optimisation Marketing Manager

1 week ago


Windsor, Windsor and Maidenhead, United Kingdom 3 Search Limited Full time

Web Optimisation Marketing Manager

Up to £65,000 + bonus

Household Brand

Remote-first - 2 days a month in their Windsor office


I am currently working with the UK's favourite pet insurance brand who are looking to hire a Web Optimisation Marketing Manager to create a seamless online shopping experience for their customers.

This newly created role offers you the chance to have a direct impact on the growth of a household brand You will work closely with the Head of the Department to create the strategic roadmap, to execute a smooth conversion journey, and grow the websitefrom strength-to-strength

The Web Optimisation Marketing Manager will:

  • Create and execute the online strategy to improve the online shopping and buying experience, in turn driving online sales through the customers positive experience using the website.
  • Lead the content and SEO strategy, to help drive traffic to the website.
  • Own the CRO programme, using AB and multivariate testing, delivering an optimised journey.
  • Manage the online web chat service working closely with the customer care team to increase the usage and effectiveness of the online chat room.
  • Lead the digital team to create a highperformance environment.

Required skills and experience:

  • Strong Digital Marketing experience, with proven online acquisition strategies.
  • Experience with AB testing, CRO, and SEO.
  • Line management experience.
  • Ability to turn results and insights into actions, to improve sales performance.

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