Assistant Store Manager

7 days ago

Cardiff, Cardiff, United Kingdom NEXT Full time

The Assistant Store Manager drives sales growth as the leader of the customer experience on the sales floor, and has a primary duty of management, actively directing and managing direct reports. Assistant Store Manager is also responsible for achieving results through growing and developing the selling team to deliver individual and team success.

Key Responsibilities:

Assists the Store Manager in the overall management of the store

Assumes total store leadership in absence of the Store Manager and is a partner in the strategic planning of short and long term goals

Leads the sales floor and drives store results through the selling team

Leads and develops leaders and associates in various roles and levels including managers and associates

Manages competing priorities and business complexities in our higher volume stores, while delivering a memorable customer experience

Develops and executes short and long term strategies to drive top line sales

Role models, coaches and develops best-in-class selling behaviors

Leads and inspires associates to unlock individual potential for extraordinary selling results

Accountable for the development of associates' product knowledge which in turn, enables high performance selling

Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning

Leads direct reports to maintain merchandise presentation standards while selling

All leadership roles at Victoria's Secret are responsible for:

Delivering top line sales results and growing the business through business insight to action

Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)

Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture

Creating emotionally engaging customer experiences, consistent with the brand vision

Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing

Building and growing high performing teams

Leading change through positivity and a growth mindset

Upholding positive associate relations that lead to engagement in the brand and the team

Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales

Driving operating fundamentals

Effectively managing and controlling expenses

Executing store opening and closing procedures

Creating an awareness of, and building capability in, loss prevention

Reinforcing store strategy to reduce shrink

Managing all activities related to providing a safe work environment

Understanding, demonstrating and enforcing Company values

Success Measures:

Sales Comps (Likes)

Bra Comps (Likes)

Shrink

Conversion

Return on Visit (ROV)

Payroll

Associate Opinion Survey (AOS) Results

Retention of top talent

Loyalty

Qualifications - External

Previous experience leading leaders and teams preferred

Proven ability to lead a pay-for-performance selling team preferred

Demonstrates ability to improve customer satisfaction and drive customer loyalty

Proven ability to effectively delegate, follow up and communicate with all levels of the organisation

Demonstrates ability to manage complex and competing priorities through time management and organisational skills

Demonstrates ability to assess talent, coach, develop and manage performance

Demonstrates business acumen with strong strategic and analytical skills

Demonstrates excellent visual merchandising skills

Schedule flexibility that includes evenings, weekends, holidays, and non-business hours

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