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Marketing Manager

3 months ago

Crawley, West Sussex, United Kingdom People's Partnership Full time
Job Description

People's Partnership have an exciting opportunity to join our growing team as a Marketing Manager on a 12 month fixed term contract. This role focuses on the performance activities.

This role is a hybrid opportunity with the successful candidate working both at home and in the office.

Main Purpose:

To manage the day to day marketing performance activities with focus on delivering commercial objectives agreed as per business plan.

Set up, optimise and coordinate omnichannel campaigns with internal and external stakeholders to achieve commercial targets, reduce cost per acquisition and maximise return on investment.

Coordinate within Commercial and with Data analytics team to segment customer base, identify opportunities, target customer cohorts and personalise message to audience.

Collaborate with Digital and Operations teams to ensure demand generated from promotional marketing campaigns are supported by our sales channels (web / phone) and rigorous optimised journeys.

Create innovative and impactful marketing campaigns that achieve commercial objectives and generate value for and from customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability.

Identify, advocate, and deliver performance marketing to target customer groups across all products and channels. Ensure co-ordination and consistency in performance marketing to attract and retain target customers in line with business strategy, departmental goals, team priorities, internal policies, legislation, and regulation.

Skills & Experience:

Essential

  • Professional qualification e.g. CIM Chartered Marketer or equivalent
  • Marketing degree or commensurate experience
  • Extensive track record in partnering the business to develop and deliver successful creative performance marketing strategies
  • Experience of marketing acquisition, retention campaigns and marketing planning
  • Experience of partnership working and stakeholder engagement
  • Demonstrable experience of supplier relationship management
  • Proven ability to work in a high-pressure environment where multi-

tasking, thoroughness, and prioritisation is essential

  • Proven ability to work independently and proactively engaging with

teams via different channels including face to face

  • Current technical experience and up to date knowledge of best

practice in marketing campaigns

  • Understanding of customer journeys
  • Demonstrable experience of omni-channel marketing, inbound

marketing, B2B and B2C marketing

  • Demonstrable experience of the practical application of customer

insight and data analytics, segmentation, and marketing metrics

  • Recent track record in the design and delivery of creative and

optimal performance marketing campaigns

  • A passion for the brand and its products
  • Ability to provide / develop subject matter expertise
  • Expert knowledge of demand generation
  • Working understanding of account-based marketing
  • Highly collaborative working style
  • Desirable
  • Detailed knowledge of UK pensions market and products
  • Recent experience of planning B2B and B2C performance marketing campaigns
  • Experience of marketing for UK financial services
  • Experience of marketing in a regulated environment
  • Experience of working in a matrixed team
  • Understanding of partnership marketing
  • Digital and data native familiar with a wide range of information

technologies

Our people are our strength so finding ways to value and reward them is important to us. That's why we offer an award-winning pension – it's what we're good at – plus health care cover, an onsite gym, access to a personal trainer; even the odd massage. And if they're feeling peckish after all that activity, they can always refuel in our subsidised restaurant. Discover more of People's Partnership employee benefits including our training programme, which is designed to give our people the support they need to develop a fulfilling career.

People's Partnership is an equal opportunities employer. We believe everyone has the right to be treated fairly, with dignity and respect. We are committed to treating all our people (and all who apply for a role at People's Partnership) equally and enabling them to perform at their best and demonstrate what they have to offer. We are a disability committed employer, please let us know if you need any reasonable adjustments made to our recruitment process (application, selection assessments where relevant, and interview) to enable you to show us the best "you".

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