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Community Brand M

3 months ago

Runcorn, Halton, United Kingdom Protein Works Full time

At our Cheshire based HQ we live and breathe the full business mix – an ever-growing facility across two sites and almost 100,000sq ft.

On Campus One, you'll find everything to do with Innovation & Manufacturing of our award-winning products.

Just around the corner, on Campus Two, you'll discover everything from Sales & Marketing and Product Development to Supply Chain Planning, Finance and Customer Experience.

We ship out over 3,000 products around the world, every day, to help people achieve their health and fitness dreams, live healthier lives and make a difference.

Head of Social and Community

The Global Head of Social and Community will be the strategic lead
Critical to the role is having a very strong strategic planning
skillset, with proven experience of creating data-led social content and
Influencer Marketing strategies for a Global brand.

Be a thought leader with creative, brand and marketing teams,
marketing and social content innovations and thinking, implementing programs
A specialist in influencer marketing and social content (4 years
impact and business results for the brand.

And a passion for purpose, to help our brands deploy a strong
Design & implement data-led Influencer Marketing strategies –
full year as well as brand & project-based and help define the role IM will
play in the marketing efforts of our brand

Partner with the Digital Marketing Director to lead the engagement
model transformation to fit with updated social ecosystem & its
implementation across top markets

Drive Influencer marketing plans in partnership with brand teams,
the Business Units and the local markets.

Develop a clear methodology to measure (key performance and brand
performance, coming back to the campaign objectives and business goals, and
marketing and social content related activity.

Be responsible for training and up-skilling extended influencer
marketing team brand teams and create key brand Influencer marketing playbooks
and other related training and/or guidance resources.

Manage the influencer network of agencies with procurement that
support markets in identifying their local network of agencies.

Identify local best practices and turn them into repeatable models.

Strategic thinking and planning.

Excellent Senior Stakeholder management with proven experience
Strong data analytical mindset and analytics understanding, with
experience of social listening, analytics, and community management tools,
(Brand Watch, Traackr etc)

maintain, and evaluate influencer and social content across all social channels
Understands the dynamics of building influencer communities, paid
& Strong project management skills:
track multiple projects with various due dates and varying requirements and
Good influencing skills and strong proven networking abilities.