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Retail Marketing Manager, UK

3 months ago

London, Greater London, United Kingdom FENDI Full time

Poste

Mission As Country Retail Marketing Manager, you will be responsible for the development and execution of retail marketing strategies across your country network. You will play a key role in growing the brand attractiveness and magnifying the business, by developing targeted activities, campaigns, and events, with the aim to enhance customer network, recruit new clients, upgrade existing ones, and boost VIC sales. Initially being based in London, you will ensure a regular communication across departments and functions to successfully execute high-impact retail marketing initiatives. Main Responsibilities
  • Initiate, lead and monitor all retail marketing activities (CRM, clientele, event) across your Country Network, according to Global guidelines, predefined targets of clients and business goals
  • Lead all customer-focused and marketing data-mining techniques to drive predictive analytics, ongoing reporting, segmentation strategies and campaign performance
  • Analyze qualitative and quantitative data to assess and reveal customer profiles, including nationality, historical purchasing data, behavioral information, and business trends, to identify specific targets for product launches, events, CRM activities and marketing campaigns
  • Ensure the achievement of business objectives, by enhancing customer retention and conversion, while developing and enhancing a top client experience strategy
  • Monitor the business at market and boutique level and transform data into actionable insights to recommend strategic and/or tactical business decisions
  • Develop and leverage the events program, local execution, and strategic promotion to increase brand awareness and exposure, drive sales, and foster client loyalty
  • Implement effective ROI models to measure events, VIC and CRM campaign response and effectiveness
  • Manage the budget and targets for all retail marketing initiatives across the network
  • Champion a culture of best practice within the market, coaching and challenging the store teams to strive to identify an advanced out of ordinary experiences and Clients Journeys
  • Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company
You may also be required to carry out any other duties within your capacity, which the Company may reasonably require. Profil
  • MBA or Degree in luxury program, marketing, or business-related subjects
  • At least 7 years' experience in a retail company within an international environment
  • Experience in luxury fashion will be considered a plus
  • Passion and curiosity about luxury fashion industry trends and digital markets
  • Understanding of what drives traffic into a retail environment, and of retail analytics.
  • Ability to review data, identify opportunities and develop action plans
  • Excellent interpersonal and communication skills, with dynamic and proactive approach
  • Strong project management and problem-solving attitude
  • Goal orientation, high attention to details and multi-tasking
  • Mastery of MS office tools and BI programs
  • Fluent in English and fluency in zone language is a must
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