Senior Communication Consultant

2 weeks ago

Edinburgh, Edinburgh, United Kingdom Aegon Full time
Job Description Summary

Job Description:

Job Title:
Senior Communications Consultant

Department:
Marketing - Marketing Communications

Line Manager:
Head of Workplace communication

Senior Manager:
Head of Channel Communications

Direct Reports: 0

Indirect Reports: 0

This is a 12 month FTC

Summary of Department:
Aegon is an international provider of life insurance, pensions and asset management.

With over £607 billion assets under management, we have businesses in over 25 countries around the world and around two million customers in the UK.

At Aegon it's our mission to help the UK achieve a lifetime of financial security. We've led the way in innovation that can make people's financial assets work smarter as well as harder.

From online technology that gives one-stop access to a universe of investment opportunity - to retirement products that make wealth planning simple, easy and fulfilling - we're dedicated to getting people closer to their financial goals every day.

Distribution and Marketing delivers Aegon's commercial outcomes through promotion of the brand, products and services.

The Marketing function drives the innovation, development and delivery of our propositions to our adviser, employer and customer audiences and is responsible for:

  • The end customer proposition and ensuring that AUK delivers a compelling customer promise and proposition in line with its strategy
  • The Aegon brand in the UK and the design, development, planning, delivery and evaluation of all strategic and tactical communications activity
  • Having a clear retention strategy which meets the needs of the customers Aegon serves
  • Ensuring that Aegon delivers good customer outcomes and treats customers fairly.


Marketing Communications is the central hub of 'comms' activity, directing and controlling external communications to advisers, customers and our markets.


The Marketing department is split across different locations in the UK, so travel may be required from time to time.


Summary of role:
To support the Communications Manager in the development of channel-specific marketing communications, including;

  • Planning: ensure communication activity is planned and delivered to timelines inputting into a rolling monthly delivery plan of activity
  • Communications: Develop and deliver effective and compliant communications, campaigns and projects, including changes and improvements to propositions and campaigns.
  • Quality: Adhere to brand standards and reflect our customer promise.
  • Measure and reporting: Measure, evaluate and report on planned activities.
  • Efficiency: Manage within agreed budgets, track and report effectiveness of activity, and complete invoicing and purchase processes effectively
  • Governance: Adherence to Conduct Risk requirements, and meeting all regulatory and customer based responsibilities and objectives.

External relationships:

  • User of appointed marketing service suppliers.
  • Distributors.
  • Industry connections.

Internal relationships:

  • Sales
  • Shared services including Compliance and Legal
  • Marketing colleagues
  • Customer Services

Budget holder:
No.

Key tasks:
1

Deliver marketing communications projects within agreed timescales and budgets.

Ensure that all communications material produced is developed and delivered in line with group risk policies ensuring appropriate business risk controls, compliance and regulatory requirements are understood and met.

Customers should be provided with clear information and kept appropriately informed before, during and after point of sale.

20%

2

Lead and co-ordinate marketing communications cross-functional delivery teams as required. Collaborate with internal and external resources (e.g. marketing agencies) to manage planned deliverables.

Ensure communication of products and services marketed and sold are clear, fair and not misleading and present an accurate representation for identified consumer groups and targeted accordingly.

20%

3


Propose, copy-write and develop creative marketing communications across appropriate media to meet the needs of our internal and external customers, adhering to brand standards.

20%

5

Make effective use of customer insight (e.g. FSS profiles), and understand key customer segments to deliver effectively targeted marketing communications.

15%

6


Review, analyse and report back results on any delivered campaigns to all key stakeholders along with recommendations for future activity.

10%

7

Ongoing maintenance of communication material that supports the overall communications strategy. This includes effective management of any print communications avoiding unnecessary costs (e g wastage, storage, transport, collation, postage costs).

15%

Skills (you may want to align to Aegon's skills and behaviour framework):

  • Very good copywriting skills across all media, must be particularly strong in writing for digital media.
  • Proven interpersonal skills to build relationships.
  • Excellent written

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