Content Marketing Executive

2 weeks ago

London, Greater London, United Kingdom EMERCHANTPAY LTD Full time
emerchantpay is a leading global payment service provider and acquirer for online, mobile, in-store and over the phone payments.

Our global payments solution is available through a simple integration, offering a diverse range of features, including global acquiring, global and local payment methods, advanced fraud management and performance optimisation.

We empower businesses to design seamless and engaging payment experiences for their consumers.

We are looking for a Marketing Executive with a proven track record in copywriting and content marketing, ideally within the B2B fintech or financial services industry.

Reporting to the VP Marketing, this role will be creating data-driven content for various purposes and campaigns, including blogs, web copy, eBooks, whitepapers, infographics and case studies.

The successful candidate will effortlessly write exceptional copy and turn complex concepts and products into engaging, easy-to-understand content for our audiences.

Alongside this, the ideal candidate must be able to execute a diverse content strategy in line with the overarching marketing programme and have a good understanding of content marketing.

The goal is to create content that fits within all stages of the customer journey and the marketing funnel.
Copywriting for diverse marketing distributions and campaigns (presentations, product brochures, whitepapers, reports, blog articles, case studies etc.)

  • Repurpose content for different marketing channels to drive engagement, ensuring SEO best practices are followed – website, blog, social, email marketing, marketing collateral
  • Assist in planning and delivering a rich content calendar that ties in with the marketing strategy to attract a qualified audience to our owned properties
  • Conduct research and interviews with subject matter experts, internal and external, to capture all the details necessary to produce insightful, factually correct and unique content
  • Support the development of efficient and intuitive marketing strategies
  • Conduct market research and analysis to evaluate trends, brand awareness and competition
  • Maintain content guidelines and ensure consistency in brand voice and visual style across all digital channels
  • Analyse metrics and share insights to improve content and digital marketing strategies
Experience in B2C copywriting as well is a bonus.

  • Exposure to digital marketing and SEO best practices
  • Experience in creating design requirements for content assets
  • Excellent verbal and written communication skills in English (native/ bilingual proficiency is highly desirable)
  • Creative thinker with an ability to use data to inform all decisions
  • Creative and compelling storyteller
  • Versatile writing experience with a proven track record of tailoring content to different audiences

Bonus skills:
HubSpot, SEO experience, email marketing experience
The opportunity to progress through the company's international team

  • 25 days of annual paid leave
  • Generous pension program
  • Desirable London office location.
*Please note that we will only review CV's accompanied by a portfolio of content work. The personal data of the applicants will be processed in strict confidentiality by emerchantpay Ltd., UIC solely for the purposes of selection and recruitment and will not be transferred to other data controllers unless required by law. Applicants provide their personal data on a voluntary basis and will have the right to access and correct their personal data within a reasonable time upon filing a written request.

We appreciate people with different backgrounds and mindsets and honor diversity and inclusion.
#LI-Hybrid

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