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Influencer and Social Media Executive

4 months ago

Cannock, Staffordshire, United Kingdom FFS Beauty Ltd. (formerly Friction Free Shaving Ltd) Full time

Role:

Influencer & Social Media Executive

Department:

Marketing

Reports to:

Brand Manager

Who are FFS?

FFS stands for many things, the obvious being for f*cks sake.


The exact words we used to mutter when we had run out of blades, realised razors designed for men were superior or found out we were filling our bathrooms with unnecessary single use plastics.

But no more FFS also stands for, FOR FUTURES SAKE.

Why, because we give a f*ck We want a more sustainable future and are committed to delivering convenient & effective personal care and well-being to those who give a f*ck too; about our planet, animal cruelty and how they take care of themselves.

Our business is centered on sustainability and being better not perfect

Our company values:

Dream - Imagine how things could be

Deliver:

  • Do what we say we will do

Together - For community, colleagues, and a sustainable future.

Who are we looking for?

You're probably a little bit different, likely with your own individual style and not afraid to speak your mind.

You're probably the life and soul of the party and you'll likely identify with some of the below:

Future thinker - You make considerate choices and think about your impact on our environment?

Obsession - You are driven by an all-consuming passion to create something amazing Be that a new checkout flow, an excellently written blog, an innovative new product or simply the best brew of the day

Animal lover - Dogs, cats, tortoises, we don't discriminate.

A doer - You act and get things done, you thrive and take pride when your to-do list is done.


We're looking for someone that not only needs to pay the bills, but somebody that gets out of bed in the morning to do amazing things - we want somebody that will genuinely care about the work they are doing.

Job Overview


We're embarking upon a transformation - over the course of the next year or so, everything at FFS will change and change for the better; a better brand, better products, better communications - a better future for us all and our planet.

We are on a mission, and it is an exciting one, so, if you are up for a challenge and want to do the best work of your life, please read on.

Central to our transformation will be our approaches to social media and how we bring our brand to life.

We want people to give a sh*t, yes, so we can make some money, but also because what we do matters, and we want the community to feel the same way.


We're deadly serious about social, so much so that in 2023, we intend to hire a social media agency to help guide our strategy and content and we want you to be a part of that process.


If you consider yourself to be passionate about what you do, a little different, and dare we say a bit edgy, then here's a little more about what we're looking for.


As the FFS Influencer and Social Media Executive you will be responsible for the reputation of our brand amongst our social media community.

We expect you to be a part of the community, which means you are more than willing to 'go live' as and when the need or whim requires.

You will be responsible for the growth and success of your community. We'd like you to outreach and build ongoing relationships.

You will be responsible for measuring performance, making trend recommendations, and collaborating with social media platforms to produce engaging content that increases traffic and builds brand awareness.

You will collaborate with the marketing team on campaigns to ensure both gifted and paid influencer campaigns are aligned and implemented on time.

What you will do at FFS

  • Manage multiple social media channels with a consistent, onbrand tone of voice.
  • Oversee the social content planning and development process across multiple social media channels.
  • Responsible for content creation alongside Creative Coordinator
  • Produces content using tools such as in house photography, photoshop and bank of UGC to create engaging posts.
  • Contributes to the FFS blog.
  • Manages relationships with influencers, both 'gifted' and 'paid', to grow awareness amongst target demographics.
  • Develops and implements the strategy for activating 'microinfluencers' with a focus on building brand awareness and loyalty for FFS and our products.
  • Maintains relationships with successful influencers a partnerships
  • Sources paid influencer opportunities that align with brand goals, implements, and measures this activity to become more efficient in future campaigns
  • Produces 'live' content from events and exhibitions to maximise brand engagement.
  • Champion content optimisation, algorithm changes and new platform features
  • Spot new trends and recognise new social opportunities.
  • Build and engage communities with active social listening.
  • Report performance back to key stakeholders on a weekly and monthly basis.
  • Deliver social media best practice and suggest and make improvements to internal pr