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Social Media

3 months ago

Birmingham, Birmingham, United Kingdom Brooks Sports, Inc Full time

Who We Are:

  • Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference.

We share a focused mission:
to inspire everyone to run and be active. That's it. No distractions—it's all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet.

We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile.

We are determined to innovate, challenging ourselves to lead thought at every turn.

Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others.

We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success.

It is lived daily as a behavioral expression of our collective set of brand values:
Runner First, Word Is Bond, Champion Heart, There's No I In Run, Keep Moving. If you're on our team, it means you're part of creating something extraordinary. You're part of Brooks.

Your Job:

  • Engaging with runners is key for this role, being forward thinking and connecting with runners across multiple social platforms with a focus on Instagram and Strava are vital for success in this role. This role also plays a key role in showcasing Brooks campaigns, brand partners, ambassadors and athletes across all digital platforms including and all social channels. Community management is all about listening with empathy, gathering context, identifying opportunities/problems and coming up with solutions that will further a brand's exposure and customer affinity.
  • As the Brooks Social Media and Digital Marketing Coordinator, your role is to monitor and start conversations and build relationships with members of the Brooks community through social engagement. You will support our brand marketing team to build on insights from the community and share learnings with our Marketing, eCommerce, Sales and Product teams to inform product and business decisions. In short, you are an extension of the Brooks brand, and often, our first line of defense.
Great communication skills, a passion for the Brooks mission "to inspire people to run and be active" and a love for social media engagement is key to your success in this position

Your responsibilities:

  • Identify and connect with fans, super users, Run Happy Team, influencers and advocates to increase reach and engagement
  • Be the first point of contact for runners via our Uk & Ireland Social Media Channels
  • Grow, engage with and advocate for the Brooks audience by coordinating the execution of seasonal plans with communities on branded social properties (Facebook, Instagram, Strava, YouTube),
  • Produce simple in the moment local social content aimed at engaging with audiences around key product launches, events, life in office, running moments
  • Assist with building seasonal social plans covering all key campaigns, brand partners, ambassadors, athletes, and run communities
  • Work with Marketing Manager and rest of marketing team on Landing Page briefs and blog content being point of contact for EMEA Site planning team
  • Work closely with Marketing Manager on developing local video story telling content
  • Complement team with positive, brand appropriate and engaging social copy, stories and reels and reply to users on all social platforms.
  • Support Events Specialist with parkrun social asset creation, and weekly parkrun newsletter content
  • Create a monthly competitor social report and quarterly Brooks Social report using social listening tools provided
  • Monitor conversations across competitor groups, escalate strategic attacks on product, and flag competitor trends.
  • Support local Marketing Team at select events across the UK & Ireland
  • Provide hands on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required

Qualifications:

  • Preferred bachelor's degree in marketing, communications or related field, preferred
  • 1+ years of professional community and/or social media experience required
  • 1+ years of experience writing social media copy
  • Knowledge and confidence to develop and communicate a point of view
  • Ability to identify potential risks and strategize around potential roadblocks
  • Strong networking and communication skills; keeping in line with the voice and personality of Brooks
  • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
  • Keen attention to detail in planning, organization and execution of tas