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Senior SEO and PPC Executive

3 months ago

East Grinstead, West Sussex, United Kingdom Reed Marketing & Creative Full time
Are you an experienced Digital Marketer who has been focused on PPC and SEO?


Reed Marketing and Creative are partnered with a well-established business in the leisure sector, who are looking for a Senior SEO and PPC Executive to join their large marketing team.

You will manage the SEO and PPC activities for the business alongsidethe wider digital team, utilising digital agencies.

Key responsibilities:

  • Working with the Digital Marketing Manager to create and execute a bestinclass search marketing strategy.
  • Be the Digital Search champion ensuring best practice is adhered to at all times, campaigns are delivered on time, to budget and achieve the agreed marketing KPIs
  • Working collaboratively across the marketing team to implement technical SEO recommendations and deliver landing page optimisation for all search campaigns
  • Responsible for day to day search analytics to inform the performance of campaigns, and informing the weekly and adhoc website reporting.
  • Working with the Digital agencies on SERPs analysis with a focus on local SEO, Google Snippets and Google maps, Yext to deliver productive campaigns
  • Responsible for insight and search performance analysis, providing recommendations to inform on brand strategy, search strategy, campaign performance and budget allocation.

Experience you need:

  • Experienced in SEO website optimisation techniques across high traffic websites
  • Good understanding of Paid Search, and an ability to explain and justify your strategy based on data and insights
  • Experience using tools such as Moz, ahrefs and SEMRush, YEXT, Adthena
  • Positive and enthusiastic with a cando attitude
  • Plan & prioritise work accordingly and autonomously, meeting set deadlines

Benefits:

  • 25 days holiday + bank holidays
  • Generous pension scheme
  • Life assurance
  • Private Health Scheme
  • Discounts on insurance products
  • Discounts are also available on a wide range of retailers and services
  • Discounts on holidays
  • Savings on fuel with My Esso Card
  • Wellbeing allowance (£150 a year)
  • Eye Care Voucher Scheme
  • Employee Advisory Service