Technical Account Director

1 week ago

London, Greater London, United Kingdom Collinson Full time

Collinson Group is a global leader in drivingloyalty and engagement for many of the worlds largest companies.Predominantly through the provision of travel related benefitswithin a market leading digital travel ecosystem. The group offersa unique blend of industry and sector specialists who togetherprovide marketleading experience in delivering products andservices across four core capabilities: Loyalty Lifestyle Benefitsand Insurance.

The group provides unrivalledinsight and expertise around affluent consumers and frequenttravellers creating and delivering products and services nowaccessible to over 400m end consumers.

We havemore than 25 years experience with 28 global locations servicingover 800 clients in 170 countries employing 1800people.

We have been bringing innovation to themarket since inception from launching the first independent globalVIP lounge access Programme Priority Pass to being the first tosell direct travel insurance in the UK through Columbus Direct andcreating the first loyalty agency of its kind in the travel sectorwith ICLP. Today we still invest heavily in innovation to ensurethat we continue to deliver superior customerexperiences.

Key clients include: Visa MastercardAmerican Express Cathay Pacific British Airways LATAM Flying BlueAccor EasyJet HSBC Chase HDFC.

Our mission isfocused on doing good beyond profit which for us means we seek outopportunities for our people to share in our success and that wegive back to the communities and people within which wework.

Never short of ambition the success of ourbusiness is delivered through the diverse and talented team of over1800 colleagues globally.

Purposeof the job

We are seeking adynamic and experienced Account Director proficient in Salesforceto join our team. As an Account Director you will play a pivotalrole in nurturing and expanding our client relationships leading ateam of account managers and driving the growth of our loyaltyagency. You will collaborate closely with clients to understandtheir unique needs develop strategies and oversee the execution ofloyalty marketing campaigns using marketing automation andcommunications.

KeyResponsibilities

ClientRelationship Management:
Build and maintain strongrelationships with key clients serving as their primary point ofcontact. Understand client objectives challenges and goals todevelop tailored loyalty & communication strategies thatleverage SFMC SFLM and SF CRM.

StrategicPlanning:
Collaborate with clients to developcomprehensive loyalty strategies that align with their businessobjectives utilising SFMC SFLM and SF CRM. Create and presentstrategic proposals and plans that incorporate these Salesforcesolutions and personalisedcommunications.

Campaign Execution:
Oversee the execution of marketing automation andcommunication campaigns using SFMC SFLM SF CRM ensuring they aredelivered on time on budget and meet client expectations. Workclosely with crossfunctional teams to achieve campaign success witha focus on personalised messaging within the Salesforceecosystem.

Data Analysis:
Utilise dataanalytics within SFMC SFLM and SF CRM to measure campaignperformance and provide insights for optimising loyalty programs.Identify areas for improvement and implement strategies to enhanceresults including personalised communication & loyaltystrategies within Salesforce.

Budget Management:
Manage client budgets effectively ensuring efficientallocation of resources within the Salesforce ecosystem to maximizeROI especially in the area of personalisedcommunications.

New Business Development:
Identify opportunities for upselling and expandingservices with existing clients within the Salesforce ecosystem.Actively seek new business opportunities and contribute to businessgrowth with an emphasis on personalised communication and loyaltysolutions leveraging SFMC SFLM and SFCRM.

Reporting and Presentation:
Prepare and deliver regular reports and presentations toclients showcasing campaign performance insights andrecommendations for improvement including the impact ofpersonalised communications.

SeamlessCrossFunctional Coordination:
Together we orchestrate aseamless coordination with crossfunctional teams including BusinessSolutions Professional Services Sales Salesforce experts and TravelExperiences specialists. By working closely with these teams weensure that loyalty programs are not only meticulously designed butalso flawlessly executed and optimised within the Salesforce& Collinsonecosystem.

Knowledge skills andexperiencerequired

  • Provenexperience in account management and leadership roles within theloyalty marketing marketing automation or communications industrywith expertise in Salesforce Marketing Cloud (SFMC) SalesforceLoyalty Management (SFLM) and Salesforce Customer RelationshipManagement (SF CRM).
  • Strong understanding ofSFMC SFLM SF CRM marketing automation tools andtechnologies.
  • Excellent communicationpresentation and negotiation skills with expertise in craftingpersonalized communication strategies within the Salesforceecosystem.
  • Datadriven mindset with the abilityto analyse and interpret data within SFMC SFLM and SF CRMespecially as it relates to personalizedcommunications.
  • Ability to build and maintainclient relationships within the Salesforceecosystem.
  • Strong leadership and teammanagement skills.
  • Resultsoriented with a trackrecord of meeting and exceedingtargets.
  • Creative problemsolving skills and astrategic mindset.
  • Proficiency in MicrosoftOffice Suite CRM software and Salesforce solutions (SFMC SFLM SFCRM).


Collinsonis an equal opportunity employer and welcomes differences in alltheir forms including: colour race ethnicity gender identity sexualorientation neurodivergence family status age individuals withdisabilities and people from all backgrounds cultures andexperiences as we strongly believe this contributes to our ongoingsuccess.

We are focused oncontinually evolving our purpose driven high performing cultureproviding an environment where our people have the opportunity toachieve their full potential and do interesting and meaningfulwork. Our company values are: Act smarter Do the right thing Oneteam and Be insight led. These help guide everything we dointernally in terms of how we think act and interact right throughto how we deliver value to our customers and clients.

In your application pleasefeel free to note which pronouns you use (For example she/her/hershe/him/his they/them/theirsetc).

If you need any extrasupport throughout the interview process then please email us at

We also have our very ownBeacons (Domestic Abuse Advisors) supporting within each of ourglobal offices. Our Beacons will be your point of contact if you orsomeone you know needs support.

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