Social Media Executive

2 weeks ago

London, Greater London, United Kingdom Peabody Full time

What we're looking for:

  • Proven experience of working with and managing social media management platforms (ideally Hootsuite)
  • Min 2 years working within a Digital Marketing Team (essential)
  • Degree level educated with a Marketing/Digital qualification (desirable)
  • Clear, accurate writing skills with the ability to produce fluent and persuasive copy and content for a wide variety of audiences
If you do, this role is perfect for you Here at Peabody, we have an opportunity for a social media executive on a permanent basis at our office in London

A bit about the role:

As a social media executive, some of the key results for the role include:

  • Lead on implementing and optimising our social media strategies across our owned channels to achieve agreed objectives and targets, including channel growth, audience engagement and social referrals.
  • Lead on the creation of high quality, original and inspiring social media content including stories/reels/posts related to scheme marketing (i.e. show home interior and local area videos) as well as evergreen and topical content.
  • Manage all social media accounts for Peabody New Homes including Instagram, Facebook, Twitter, YouTube & LinkedIn.
  • Manage all social media management platforms (such as Hootsuite) including set up/monitoring/licensing and external partner management.
  • Conduct in-depth research and competitor analysis using social listening and analytics tools to inform our strategy and create engaging and relevant content.
  • Identify social media trends and develop timely, unique content to leverage opportunities; continuously develop knowledge through research on social media best practice.
  • Analyse social media campaigns with appropriate tracking systems to gather visitor data; report on weekly/monthly stats to Digital Channels Manager and recommendations to optimise performance; demonstrate a measurable ROI from all social activities.
  • Ensure a consistent method for internal visibility of scheduled social content; seek input from internal teams for amends to be made in a timely fashion.
  • Lead on evolving the Peabody channel mix, reviewing potential new channels including but not limited to Pinterest, TikTok and other emerging social media channels.
  • Manage all review websites with a focus on developing and growing a positive Trustpilot review page and leveraging marketing opportunities associated with this channel.
  • Develop engaging, creative and innovative content for regularly scheduled posts to engage, educate and inspire audiences and promote brand focused messaging.
  • Co-ordinate social media messaging with wider marketing team(s) to ensure consistency in messaging; actively seek and welcome new ideas from across the team.
  • Manage our social communities to drive engagement, build brand advocacy and industry-leading tone of voice.
  • Collaborate with other teams to align social media timelines with new development/product releases, campaigns or other brand building activity.
  • Create contacts with social media influencers and promote Peabody channels for community engagement.

A bit about us:


Peabody are one of the largest housing associations in the UK, and we'll be even bigger when our merger with Catalyst is complete in April 2023.

Our mission is to help people flourish and an important part of this is to ensure that our organisation reflects the wider communities we serve.

We want to attract recruit and retain a diverse, inclusive and creative workforce to give us the best opportunity to meet the diverse needs of our residents and customers.

Here just a few of the benefits for working at Peabody:

  • Flexible and hybrid working (depending on the role)
  • Up to 30 days' annual holiday plus bank holidays
  • Competitive salaries that are benchmarked regularly against current market rates
  • Two additional paid volunteering days each year
  • Flexible benefits scheme, including family friendly benefits and access to a discount portal
**Are you ready to apply?

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