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Head of Pricing

3 months ago


Guildford, Surrey, United Kingdom Forseven Limited Full time

This is a rare and exciting opportunity to become part of a scale-up, where your contributions will play a crucial role in shaping the future of our forward-thinking company.

With its rapid growth trajectory and dynamic nature, Forseven offers you an exceptional platform to help drive strategy as we expand into new horizons.


What you will do:


Working closely alongside the VP Product and wider Product, Finance and Commercial teams, the Head of Pricing is responsible for the pricing strategy and detailed pricing assumptions of all Forseven products including base vehicles, versions, trims, packs, options, accessories and subscription services across all markets for all model years.


Working together with the Product Strategy and Product Management teams, the Head of Pricing will provide detailed analysis covering competitor pricing strategies and general pricing movements across our market, and lead direction on all price and mix assumptions to optimise the revenue, contribution and profitability of the portfolio offering.

Develop a detailed understanding of the core and adjacent competitor offerings and pricing strategies in all our major markets.

Own all pricing inputs in to the Forseven business plan.


Develop market specific pricing strategies which balance product offer and model mix with a competitive price point and target contribution margin.


Develop the annual MY pricing strategy which accounts for inflation and brand positioning, whilst optimising offer competitiveness, revenue and profit.


Together with the Product Management team, develop market specific feature take-rate analysis to support inputs for options and accessories business cases.

Lead the management of options and accessories feature business cases.

Lead the design of leasing / subscription models to support the circular ownership business model.

Own development of the pricing strategy for both subscription models and connected services.

Work with industry bodies to establish residual value and insurance rating assumptions for all products.

We woul like you to have:
Qualification (degree or higher) ideally in Engineering, Finance, Business or Marketing.

Post qualification experience in Product, Pricing, Finance or Sales, ideally with an automotive OEM HQ.

Experience managing, leading and developing a team of direct reports.

Pan-European or global experience essential.

Proven experience working in Product or Pricing in a non-managerial role.

Managed substantial budgets; experience co-ordinating agencies to successfully complete multiple projects.

Experience in new mobility, electrification and circular economies is an advantage.

About us and our culture


At Forseven, we are more than just a team of professionals; we are dynamic innovators, visionary collaborators and trailblazers who believe in making a difference.

Our passion lies in revolutionising the electric vehicle industry through our cutting-edge advancements and sustainable solutions that aim to transform the way transportation is perceived.


Currently operating under stealth mode, our focus is entirely directed towards achieving excellence as pioneers in creating sustainable mobility solutions which will help shape the future of transportation.


We're looking for enlightened individuals who possess an unwavering passion, relentless drive, and insatiable curiosity to question conventional norms and push beyond perceived limitations.