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Social Media Manager
3 months ago
Would you like to work for a Chester based company promoting luxury travel, cruise and sun holidays? Travcorp Holdings Ltd are looking to put the customer at the heart of their marketing for Destination2, HolidayGems and Destination2 Cruise.
Who we are:Destination2 Ltd and HolidayGems Ltd are part of Travcorp Holdings Ltd and are two of the most innovative and progressive online tour operators in the UK, selling holidays nationwide to a variety of long and short-haul destinations.
Our inspirational business has grown from strength to strength in both financial terms and passenger carryings. Last year we surpassed the £110 million sales mark and gained market share across all key trading areas, including the UAE, Indian Ocean, Thailand and the Caribbean, resulting in over 500,000 bed/nights. We continue to go from strength-to-strength with a new cruise brand plus new destination openings in the year.
"The knowledge within our business is impressive and has driven our results this year. The work that we put in during the pandemic has become the platform for our growth, which together with a strong balance sheet and a strengthened senior management team, gives us a firm belief that we can and will become one of the most progressive travel groups in the UK." Andrew Botterill, Executive Chairman of Travcorp Holdings Ltd
We believe that keeping our team happy contributes to our business success.
Our Culture:Our customers book dreams and it's our job to ensure we turn those dreams into reality. It doesn't matter at what point in your career you are with us, which department you work for or where you are based, every team member plays their own crucial part in achieving our Belief "Everyone Deserves a Little Luxury".
We have strong values that drive our ambition of becoming one of the largest tour operator groups in the UK travel sector and are looking for people who will be excited to help drive business growth. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.
Purpose of the RoleWe are looking for a new Senior Social Media Executive to join our team in a newly formed role. With a new marketing mission this is an exciting time to join and make an impact. We offer a flexible working structure, minimum 3 days in office, ample benefits and plenty of support.
This is an exciting role for someone with strong experience in social media marketing and with demonstrable experience of utilising channels such as Instagram and TikTok to increase commercial performance.
The Social Media Manager is a critical role in the Marketing team. You will report to the Head of Marketing and be responsible for the Social Strategy; leading primary social media channels and growing followers and engagement to attract and retain new customers.
Key Responsibilities- Day-to-day social media management including the scheduling of posts and community management across LinkedIn, Instagram, Facebook, Twitter, and YouTube
- Analytics and reporting, making recommendations to optimize performance
- Regular monitoring of social trends and platform feature enhancements
- Researching and implementing best practice for each platform
- Content planning and development
- Supporting with social media advertising campaigns
- Using innovative and inspirational techniques, you will tell the story of our brands across all major social media platforms through both short and long form as well as through video
- Instagram and TikTok are priority channels, so in this role, you will ensure that our content reflects our current messages and commercial activities in a way that will attract and engage our audience.
- You will work with the creative team to develop relevant content that showcases our brand values.
- You should have excellent writing skills and be able to adapt your tone of voice to meet the needs of the different audiences we communicate with.
- Posts and stories will be timely aligned to the right piece of content and / or influencer
- Responsible for the strategy and execution of our influencer program
- You'll grow both followers and engagement across all major social media platforms, keeping up to date with trends and algorithms
- A minimum of 5-years' experience in a similar social media role
- Experience in quickly growing and maintaining a large social media audience for a brand and can provide examples
- Experience of working with content creators
- Detailed understanding of what creative content works best on social media
- The ability to interpret data and provide actionable insights or recommendations
- A deep understanding of social media platforms, in particular Instagram, Facebook, Twitter, YouTube, and LinkedIn
- Experience using social media management platforms such as Hootsuite, Sprout Social, and Sendible
- A qualification in social media or digital marketing is preferred but not essential
- A passion for all things social media
- Excellent attention to detail
- Strong work ethic
- A team player
- Managing key stakeholders at different levels of seniority within the business
This is a full-time office-based where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm.
Core Benefits*- Company Pension Scheme
- 22 days holiday rising 1 day per year (up to 25)#J-18808-Ljbffr
