Digital Acquisition Manager

2 weeks ago


London, Greater London, United Kingdom Level Infinite Full time
Senior) User Acquisition Manager, PC and Console Games page is loaded (Senior) User Acquisition Manager, PC and Console Games
Apply remote type Onsite locations UK-London Germany-Frankfurt Germany-Berlin Poland-Warsaw Germany-Munich time type Full time posted on Posted 6 Days Ago job requisition id R103353 Responsibilities:
Tencent Games was established in 2003.

We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games.

We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent's global gaming brand.

It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility.

Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

As the User Acquisition Manager for Game Publishing at Level Infinite, you'll play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles and mobile titles.

You will work closely with our Campaign Manager and collaborate with studios , internal creative teams and agency partners to develop and execute comprehensive user acquisition strategies.

Your goal will be to drive player engagement and growth through various advertising channels and partnerships .

Data-Driven Strategy :

Leverage expertise with various mainstream paid media , gaming platforms and social channels to provide data-backed recommendations for user acquisition plans.

Research and understand media trends, competitor s' advertising activity , and audience demands in the gaming market to develop appropriate strategies .

Global Advertising and

Paid Media:

Spearhead paid user acquisition initiatives with a strong focus on efficiency, scaling existing paid channels and exploring new ones .

Manage and optimize advertising efficiency metrics to broaden our reach and ensure maximum ROI.

Creative Development:
Regularly generate advertising material concepts in collaboration with studios and internal creative teams. Develop and execute creative solutions for advertising campaigns tailored to different regions and channels.

Comprehensive User Acquisition:
Explore and manage other user acquisition channels such as partnerships, influencer affiliation programs, and more.

Employ innovative thinking to measure success beyond last-click performance and be able to assess marketing effectiveness across a wide range of metrics such as brand awareness, engagement and conversion.


Budget Management:
Develop advertising budget recommendations . Bachelor's degree and above.
Excellent spoken and written English and an ability to work with high-performing international teams.

~ Proven experience in user acquisition and paid media, preferably in the entertainment industry. Strong understanding of global advertising strategies , platforms and metrics.

~ Experience working with creative teams to develop compelling advertising materials.

~ Data-driven mindset with the ability to analyze and interpret campaign performance data.

~ Familiarity with various paid media channels and their applications to different game titles.

~ A real passion for the games industry with genuine interest and knowledge in games and latest trends in video games.

~ Senior Marketing Manager, Tencent Games
remote type Onsite locations 9 Locations time type Full time posted on Posted 18 Days Ago Senior User Acquisition Manager, Tencent Games
remote type Onsite locations 8 Locations time type Full time posted on Posted 30+ Days Ago Senior Marketing Manager (Game Events Management)
remote type Onsite locations 8 Locations time type Full time posted on Posted 30+ Days Ago #J-18808-Ljbffr

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