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Insights Manager
3 months ago
INSIGHT MANAGER
Please ensure you read the below overview and requirements for this employment opportunity completely.UP TO £60,000
LONDON
Harnham is working exclusively with a well-known Tourism provider on an exciting Insight Manager position to drive strategic decision-making and elevate customer experiences.
THE ROLE AND RESPONSIBILITIES:
The Insight Manager will have the following responsibilities:
- Interpret market research findings to inform decision-making processes and challenge stakeholders when necessary.
- Lead ad-hoc research projects, analyzing first and third-party data to answer critical business questions.
- Anticipate future customer needs by staying updated on emerging consumer trends and integrating them into recommendations.
- Translate complex data into actionable insights and manage supplier relationships.
- Prioritize tasks, collaborate with Insight peers, and document findings for knowledge sharing.
- Partner with Marketing teams to design and execute market research interventions within budgetary constraints.
- Oversee brand health tracking programs and develop communication testing initiatives to optimize Marketing ROI.
- Provide insights to support marketing campaign development aligned with consumer preferences based upon both qualitative and quantitative data.
YOUR SKILLS AND EXPERIENCE:
The Insight Manager will have the following skills and experience:
- Bachelor's degree in Marketing, Business, or Statistics; Master's degree preferred.
- Proven experience in market research-focused roles with strong analytical and communication skills, client or agency-side.
- Excellent experience in quantitative research methods
- Exposure to qualitative research methods beneficial
- Ability to manage multiple projects and foster positive relationships across teams.
- Experience in the likes of brand tracking, campaign testing and concept testing.
HOW TO APPLY:
Apply via the apply link below.
