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Client Engagement Lead

3 months ago

Stevenage, Hertfordshire, United Kingdom Elstan HR Full time

Our client is an up and coming 100% organic, award-winning, premium British tea brand looking to return Britain's Glory days of teas to the UK and across the world.

We specialise in all sectors of the tea-market, providing a true tea partnership with our clients whether B2B or direct to consumers.

We have nurtured a strong client base of blue-chip companies by working in close partnership with them, supporting them to redefine what a premium British Tea brand can do to enhance their own brand and services.

Headquartered in Hertfordshire, the Company is small but growing with serious ambitions.


As part of the company's growth and expansion, the company is looking to appoint a Sales / Business Develoment Manager to its UK and RoI Sales & Marketing team to drive the growth of the business.


This individual is a critical member of the UK and RoI business, with the responsibility for delivering the passion, commitment and commercial success required to meet our business ambitions and objectives, enhancing the reputation of the brand, whilst building productive client relationships and being accountable for the future success of the Company.


This is a unique opportunity to take a leading role in a young company and be part of its exciting period of growth.


The role will require the following core responsibilities:

  • Promotion of the Company's brand portfolio and its value proposition to the identified customer / client targets
  • Business planning to ensure a coherent, well thought out sales plan is executed to deliver the commercial targets set
  • Customer and Account management of target clients' needs to ensure there is a win:win relationship for both the Company AND the clients
  • Support the development of:
- strategic new products within the Company
- brand marketing plan
- value messaging and testing
- promotional and Company materials are valuable and fit for purpose

  • Act as a "voice of the customer" to ensure the clients' opinions and feedback are a central tenet to the future success of the Company
  • Working with the Client Engagement Team to ensure successful the customers' experiences and expectations are coherently and integratedly delivered by the Hope & Glory brand promise and team
  • Budget planning and forecasting sales and financial expenditure
  • Responsible for selling, promoting and delivering the Company's product portfolio and delivering its revenue targets
  • Working with clients (Foodservice & Retail as defined) to understand their needs and achieve their goals
  • Drafting business proposals with clients, defining requirements, timelines and overall value proposition
  • Monitoring Key performance indicators and business deliverables
  • Acting as a Brand Ambassador to and for clients and consumers
  • Planning, organising and facilitating client meetings
  • Providing evidence and recommendations which inform the Company's commercial insights and strategic plans
  • Developing weekly, monthly, quarterly and annual account and business plans
  • Delivering reports and presentations with clients and internally as the role requires
In this role, the individual will be responsible for day-to-day management their own defined business, and will contribute to the following:

  • Driving the customer engagement and experience
  • Identifying training needs and opportunities
  • Delivering customer and acct level training through our Tea Academy
  • Planning, actioning, reviewing, replanning and continuing to execute the account plans agreed to ensure the goals are met
  • Act as the primary point of new client contact on behalf of the Company
  • Create longterm partnerships and relationships with clients
  • Assist clients in managing their internal stakeholder relationships and needs
  • Be alert to and cultivate business leads and opportunities with new clients
  • Responsibility of working with Business Development Team on delivering the sales for account
  • Contribute to the development of the Company and drive best practice, overall operational efficiency and continuous improvement
  • Work with other colleagues to provide continuous feedback loop and plan ahead for customer resourcing and the strategic direction of the business
  • Support development and testing of new brand / product offerings in alignment with client needs and company positioning
  • Excellent Influencer and negotiation skills
  • Account and project management skills
  • Business and commercial acumen
  • Able to think solutioncentrically for customers and our company
  • Able to multitask and adapt to needs of customers
  • Manages and meets timelines
  • Clear, concise and energetic communication skills
  • Excellent presentation skills
  • Frugal and entrepreneurial mindset acting as a responsible member of the team

This position requires strong knowledge, where possible, in:

  • Foodservice structure and practices
  • Tea market (not necessary)
  • Dealing with premium end clients
  • Customer management and Sales principles
As a Company, we