Digital Marketing Officer

Grow your Marketing career with The Designerie, part of Enterprise Causeway

The Designerie and Makers House (a not-for-profit social enterprise) is a Creative Hub supporting the development and growth of the Arts and Creative Industries sector across the North Coast region.

The Designerie which opened in 2015 currently supports 80+ Designer / Makers through the Designerie retail outlet.

Employee Benefits:

- £23,000 per annum

• 9.30am 5.30pm
• 40 hours per week
• Bushmills (occasional travel required)
• Fixed term 2 year funded contract

This post is funded through the Future Screens Art Work programme to manage an innovative digital communications and marketing strategy for the Designerie.

You will support the CEO & Business Manager to build upon digital sales for the Designerie, targeted to grow the digital footprint of the business and additionally develop wider market opportunities for local Designer/Makers.

Key responsibilities will include:

• Content marketing including copywriting and content creation: graphics, photography, and videography
• Social Media Management: Planning and coordinating a schedule of activity across social media platforms eg. Facebook, Instagram, Tik Tok, Pinterest, etc to expand our social media audience base.
• Managing the Designerie Shopify ecommerce platform; ensuring content is up to date and user journey is clear; Optimising SEO. Monitoring analytics and reporting on performance.
• Developing a digital marketing strategy for Makers House to attract new resident creatives.
• Managing the delivery of an events programme for the Designerie, including Popup shops, Meet the Maker events and creative workshops.
• Providing advice and guidance to Designer/Maker businesses across the arts sector on the North Coast on how to optimise their use of online platforms to sell work optimising their individual ecommerce sites and social media presence.

Criteria:

• Ideally you will possess a minimum of 2 years experience in a digital marketing and online sales development.
• 2 years digital marketing experience.
• Excellent knowledge of digital and design tools such as Canva and all social media platforms.
• Proven experience in creating engaging content e.g Reels, graphics, product photography
• Experience in report writing, commercially minded and resultsoriented
• Ability to multitask
• Experience of Google and social media analytics.
• Managing website content via a CMS including WordPress and Shopify
• Adobe Creative Cloud, with focus on Photoshop, Illustrator, Premiere Pro
• Social media management tools
• Selfmotivated with the ability to work independently and as part of a wider team.
• Ability to talk to small business owners and provide digital mentorship and support where possible.

Desirable Criteria:

Experience of developing new market opportunities and income streams, which include planning events, discovering new talent.

• Awareness of commercial trends, particularly home
• Ability in product styling and photography
• Enthusiastic, friendly nature, encouraging of small businesses

Application process:

• Please send a copy of your CV and cover letter demonstrating how you meet the essential and desirable criteria by Monday 7th August 2023.

Riada are specialist recruiters in Marketing and Communications job vacancies - for a confidential discussion of this and other similar positions get in touch today.

Job Types:
Full-time, Fixed term contract

Contract length: 24 months

Salary:
£23,000.00 per year

Schedule:

• Day shift
• Monday to Friday
• No weekends

Work Location:
In person

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