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Programmatic, Account Executive

3 months ago

London, Greater London, United Kingdom Wpp Group Full time
Description
Position at EssenceMediacom

As a member in a unique agency that's pioneering the media marketing world, you will share in the responsibility of its success, as well as its rewards.

Job Purpose: Programmatic involves planning & flawlessly executing programmatically bought media plans, across biddable display, YouTube, and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience. As Programmatic Media Executive, you will be responsible for managing and optimizing different types of programmatic inventory - from private exchanges to Open Exchange. You will work closely with the Programmatic Media Managers to create world class programmatic plans which exceed our client's expectations whether branding or ROI driven.
What we need from you:

  • Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance
  • Contribute to the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
  • Grow your knowledge of programmatic platforms such that you attain a working knowledge of all programmatic media practices within the first 6-12 months in role
  • Develop further expertise within one chosen element of programmatic (PMP, DSP, DMP) and implement best practices and contribute to documentation of & team knowledge sharing relating to this element
  • Assist with performance analysis, internal data maintenance, issue identification and solution development that your team conducts
  • Manage your own time and tasks on a day to day and week to week basis in consultation with your line manager
A little bit about you:

  • A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
  • Excellent communication skills, and an ability to collaborate and engage with those around you
  • Diligent and attentive to detail, able to listen, learn, and put into practice
  • Computer literate with good skills in all basic Office programs (including Excel)
  • Problem-solving skills and ability to think outside of the box for creative solutions
  • A comfort when working with numbers, we use them a lot
Desired:

  • Some understanding of optimization levers & testing approaches across programmatic platforms
  • DV360 certification
  • Google AdWords Certification
EssenceMediacom
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