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Cro Specialist

3 months ago

London, Greater London, United Kingdom Pearson Full time

About Pearson
Learning is the most powerful force for change in the world.

More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning.

Wedo that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.

We are the world's leading learning company.


At Pearson (FTSE 100) we believe in the power of difference; harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world.

That's why we'recommitted to ensuring that diversity and inclusion are embedded into everything we do.

We foster a work environment that's inclusive and diverse - and where our people can be themselves - so we can reflect the customers and learners we serve.

You can learnmore about our commitment to a diverse and inclusive culture.

About the team
This is an outstanding opportunity to be part of an innovative online learning service.

Working in partnership with leading universities, the Pearson Online Learning Services (POLS) International teams provide online learning services including marketing,student recruitment, course content development, training and ongoing student support.

As a growth unit, every member of our team responds positively to breaking new ground and are willing to challenge current practice and to be challenged themselves.


About the job We are looking for a CRO Specialist who can take our approach from ad hoc testing to regular testing and make insight driven optimisations. This is a new role that will evangelise our iterative web design process to improve user experience and conversions.

You will interpret web analytics, formulate testing hypothesis; as well as design and test implementation, working closely with web developers.


As the UX expert in the team, it is crucial you are passionate about sharing your knowledge and contributing to a collaborative and high performing team culture.

You will be a key in embedding our _test and learn_ way of working within the POLS business unit.


One of the most exciting factors of the role is the opportunity to work across different websites and, university brands.

There's plenty of opportunity for a tenacious individual to test different tactics, learn from experience, and influence the marketingstrategy.

This role will be reporting to the Web and CRO Manager.

They will also be working with a team of web developers, SEO experts and digital content producers on the delivery and optimisation of all the web platforms.


Key Responsibilities:

CRO Strategy and roadmap development

  • Interpret web analytics and engagement reports to develop the CRO strategy and roadmaps. Highlight quick wins to boost conversions and use data to formulate hypotheses.
  • Develop and present strategy documents and help maintain the roadmaps.
  • Oversee the delivery of the CRO strategy and ensure priority tactics get implemented.

Tracking, analytics and reporting

  • Identify and set up any gaps in our conversion tracking.
  • Work with the Marketing Managers and agencies to manage the Google Analytics, Hotjar, Google Tag Manager accounts.
  • Create and present posttest reports, advising on the best way forward.
  • Assist with monthly web performance reporting.

UX design

  • Conduct user research to identify the needs of the customer to optimise conversions.
  • Design and present wireframes and design mockups for stakeholders; working with the web developer to bring the incremental changes to life.

Testing and implementation

  • Choose and onboard a new A/B testing tool (currently we use Google Optimize).
  • Create tests plans and prioritise tests.
  • Configure A/B and other testing of web pages.
  • Implement insight driven changes on website back and frontend working with web developers, SEO experts and digital content producers where necessary.

What we are looking for in you

  • A proven track record in CRO strategy and roadmap development and delivery _ Essential_
  • Experience with A/B & MVT testing using Google Optimize and other alternative testing tools _ Essential _
  • Proficient in designing wireframes and mockups using Figma or Adobe XD or similar _Essential_
  • Knowledge of UX and UI design principles and best practices.
  • Essential
  • Experience in using a wide variety of Content Management Systems (Wordpress including plugins, Adobe Experience Manager and Sitecore) _Essential_
  • Expert level of Google Analytics, Tag Manager, Hotjar (or similar) _Essential _
  • Experience with working on multiple websites and brands _Essential_
  • Commercial awareness experience with working with marketing teams and understanding marketing objectives _Essential_
  • Proficient in HTML, CSS, Javascript, Jquery. _ Desirable _
  • Experience of using form builders, preferably Form Assembly _Desirable_
  • Stakeholder management and agencies _Desirable_
  • A good understanding of digital marketing tactics
  • SEO, PPC and social media advertising _Desirable_
  • Highly organised, with the ability to multitask across different websites and deliverables
  • Excellent communication skills
  • Diplomatic and calm under pressure
  • Curious and innovative
  • Great attention to detail
  • Great sense of ownership and accountability
**This role is 100% remote with occasionallo travel to our 80 Stand Office.