Senior Product Director

2 weeks ago

Cambridge, Cambridgeshire, United Kingdom Bango Limited Full time
The world's largest online merchants, including Amazon (

NASDAQ:
GOOG) and Microsoft (

NASDAQ:
MSFT), use Bango technology to acquire more paying users.
Bango technology powers subscription bundling, payments and targeted marketing.

This combination of products is powering a revolution in the way subscription services are sold, enabling millions more users to find, buy and manage the products and services they want more easily.

Customers worldwide use Bango technology to acquire more users, reduce churn and increase revenue.

In this product marketing role, you will be responsible for creating the product promise, managing the product offer, andcommunicating the product propositions that differentiate the Bango Digital Vending Machine, focusing on the merchant (content provider) proposition.

You will lead every aspect of the product journey – from market analysis, proposition development, market positioning, naming, pricing, understanding the competitive landscape, feature prioritization and external communications.

As the product marketing lead you will develop and deliver the marketing plans and salesmaterials that make the Digital Vending Machine a winning proposition with subscriptions merchants.

This is a high-influence role for securing the success of the Bango Digital Vending Machine with many of the world's leading subscription service providers (such as Netflix, Amazon, Microsoft, Disney) to thrive.

This role is perfect for an ambitious and results driven individual that has the desire, intellect and energy to shape the future of the subscriptions market.

This role is part of a broader subscriptions bundling Marketing team at Bango.

The other members of the marketing team include marketing communications professionals, so while you will bea contributor, marketing comms will not be the focus of the role.

Create, manage and communicate the Bango Super Bundling and DVM propositions for subscription merchants, showing why Bango products help them win in the market.

~ Work with product management, sales and marketing colleagues, to ensure alignment across the business to the product promise in the market.
~ Define and provide the product offer to merchants, including the key features and benefits, how merchants use the DVM, pricing and contract, partnership with subscriptions resellers and all other aspects of the offer.
~ Develop industry know-how, with competitive and customer landscapes, to shape our winning products and marketing programs.
~ Drive Bango product strategy and product roadmaps, capturing insights from market data and first hand from customers
~ Develop marketing assets and narratives for Bango sales including positioning, messaging, pitch decks, demonstrations, training and general sales enablement.
~ Contribute to product marketing campaigns (with the broader Marketing team) by supporting creatives and channel strategy to showcase our product values to prospects, partners, and customers.
~ 7+ years product marketing experience, including launching new products and building foundational assets, such as defining the proposition, market positioning, messaging , and sales collateral.
~ Experience with sales enablement, including creating assets and training materials, making sales successful with your products.
~ Netflix, Disney, Spotify etc), of SaaS platform propositions, of the overall market for online content
~ Excellent project and time management skills, especially the ability to stay organized and prioritize across many activities in a fast-changing environment.
~ Creative thinker able to drive innovation across your product and its marketing direction.

Hybrid / Cambridge
~ Your own Bango buddy - to help you settle in
~ Bendi-time (flexible working hours)
~ Private Medical Insurance
~ Health Cash Plan
~25 days holiday a year increasing to 28 days with 4 years' service
~ Cycle to work, gym discount
~ Financial support for employee activity groups and charitable activities
~ Free fruit, drinks and snacks, limitless tea, coffee and good quality espressos
~ Company branded hoodie... to keep you happy and comfortable
~ Life assurance
~ Employee Assistance Program
~Personalized and Bango branded Chilly's bottle and coffee cup

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