Marketing Executive

1 week ago


Watford, Hertfordshire, United Kingdom Majestic Wine Warehouses Ltd. Full time

Location- Watford- Job type:

  • Permanent
  • Job ref:

Published:
- about 21 hours ago
We have an exciting opportunity for Marketing Executive to join the UK's largest specialist wine retailer

The Role


The role of a Marketing Executive is to support the Marketing Manager in the delivery of a variety of marketing projects and campaigns and own the local in-store marketing plan.

The Marketing Executive will be working on a broad range of marketing initiatives which will provide a great level of exposure to different aspects of marketing including:
Advertising, Social media, Local marketing, Branding, Customer research and insight.

Key Responsibilities:

Advertising

  • Coordination of the delivery of the ATL marketing activities, working with our creative and media agency to ensure assets and campaigns delivered on time.
  • Monitoring social media ads, comments and performance.

Customer insight

  • Create surveys using survey tools and monitor responses.
  • Analyse data from surveys and create and update trackers.
  • Assist with briefing and delivery of research projects.
  • Update and run monthly customer experience dashboards.

Local & Instore Marketing

  • Own the new store, refits & closures marketing plan, working with retail ops and media agency to build and recommend local marketing plans that drive new customers to Majestic
  • Identify local marketing opportunities for new stores and refits.
  • Monitor performance of local campaigns and recommend improvements based on ROI and improved performance.
  • Represent the Customer Team in the store design process, working with Retail Ops and Property to ensure an optimised customer experience in store design and store signage.
  • Create a plan to constantly improve colleague engagement and compliance using instore POS systems and working with all appropriate internal stakeholders.
  • Working with Trade Planning and Marketing Leadership team, create and run a full calendar of instore content and materials to support promotional activity, communicate our product range, and strengthen the Majestic brand.
  • Manage day to day relationship with the printer for all instore POS.
  • Manage data flows and automation of instore POS.

Marketing administration

  • Manage suppliers, Purchase orders and budget tracker.
  • Ensure artwork files, briefs and project documents are on file and up to date.
  • Maintain Trademark status log and register new brands with our lawyers.

Knowledge & Skills Required:

  • Can do attitude
  • Highly organised and not phased by managing multiple tasks.
  • Excellent written and verbal communication skills
  • Project management skills and experience


Analytical
  • Comfortable using spreadsheets and processing data to draw conclusions
  • 3 years minimum experience within marketing
  • Previous experience working in a fast paced environment
  • Previous exposure to a B2C marketing department
  • Previous experience of using digital analytics tools
  • Previous experience working with and managing marketing agencies desired

Job Specifics:

-
Contract: Permanent

-
Hours: 37.5 Hours Per Week

**Please ensure you have a conversation with your Regional Manager first before applying.

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