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Brand Marketing Manager
3 months ago
About them Our client is the National Governing Body of tennis for Great Britain. They are here to govern and grow tennis, from grassroots participation through to the professional game. Their vision for the sport is Tennis Opened Up. They're working towards a futurewhere tennis is truly a sport for all. All ages, all backgrounds, all levels of fitness. Anyone can pick up a racket and everyone can be a part of the tennis family. Their mission is to grow tennis by making it relevant, accessible, welcoming, and enjoyable.
They play an important part in ensuring the popularity and future of their sport. They're here because they're passionate about tennis; and they want to spread that passion across the nation.
About the role The Marketing and Commercial Team exists to broaden the relevance and increase the visibility of tennis all year round, to grow participation and fan engagement.
It seeks to do this by:
- Developing and executing a new fit for purpose brand for tennis.
- Building content and communications that increase levels of fan engagement, drive new participation, and win back lapsed players.
- Delivering a brand partner strategy to develop and maximise their assets.
With an eye for detail and strong creative flair, the post holder will need to be confident with imagining, planning, delivering, and measuring creative brand building strategies that deliver againstchallenging targets.
This role will require experience in:
Brand development; including campaign and athlete access planning; line management; budget management; stakeholder management; working with commercial partners
Key Accountabilities
- Campaign planning and delivery of direct response and brand awareness marketing campaigns. Responsible for their brand concept map (campaign priorities) to drive increased visibility of tennis and change attitudes towards their sport in the UK.
- Be the lead in the team for creative idea generation to support key campaigns, pitch creative ideas to strategic brand partners, manage relationship with their creative agency and associated budget
- Responsible for development and execution of their Athlete Access Plan for Marketing and Commercial Team
- Work into Marketing and Commercial Director to maintain their brand marketing calendar for the year, ensuring that all their activity is designed to deliver excellent audience experience, and contribute to brand awareness and the growth of tennis in Britain.
- Provide direct management for the assistant brand marketing manager to execute against key elements of their brand marketing plan, including:
- Campaign moments and Major Events.
- Athlete integration
- Indirect workforce engagement
- Strategic objectives to increase participation across a range of audiences.
- Delivery of brand marketing strategies to attract more fans into their marketable universe.
- Provide strong commercial leadership to ensure the best possible outcomes for thir commercial partnerships, as part of this, provide a senior point of contact with partner marketing teams and managers, and ensure that a matrixed team of supporting staffare provided with clear strategy and direction for the onboarding and activation of sponsors
- Support commercial team with provision of marketing excellence to assist sales process
- Lead the inhouse studio, ensuing this valuable resource is supported and that an endtoend view of marketing strategy and asset production is implemented
- Act as the main guardian for their brand across all owned and partner channels, to ensure consistency and increase brand awareness
