Cro Executive

Freddie's Flowers was founded by Freddie Garland in October 2014 with the aim of changing people's relationships with flowers in an ethical, and sustainable way.

We want to challenge the view that flowers are for others or for special occasions, and so we offer a completely different experience to other flower businesses.

Our direct-to-consumer subscription model has been hugely successful in the UK and internationally, with our customer base almost doubling last year alone.

In 2021, we secured significant investment and backing from The Craftory, a purpose-led global investment house, and are about to undertake our largest ever programme of expansion in the UK and internationally.

Our rapid growth means we're constantly looking for great people to join our fantastic team in the UK and overseas - it is our incredible people who make Freddie's Flowers what it is.

So come and help us spread the joy of flowers to everyone in a fun, fast-paced and collaborative working environment

What You'll Be Doing:

• Analyse quantitative and qualitative data to gain an indepth understanding of how customers engage with the Freddie's Flowers website
• Use these insights to form hypotheses and make recommendations that feed in to the CRO strategy
• Build and run AB tests on site; maintaining the status of the experimentation roadmap
• Report and communicate the impact of all tests run; making recommendations on next steps
• Support on regular reporting on website performance KPIs
• Work closely with both the product and marketing teams to support on optimising the journeys from key ad campaigns

Requirements:

• Experience working in a similar role in CRO, UX, or Business Analytics for a webbased business
• Highly analytical mindset, obsessed with tracking and able to find patterns in data
• Experience working with analytics tools such as Google Analytics, Contentsquare, Amplitude, Optimizely, etc is preferable
• Experience of running successful AB tests and optimising site performance ideally in ecommerce or D2C
• Knowledge of CRO tools such as Google Optimize, Tag Manager, Optimizely, etc
• Strong and confident communication skills
• Proactive mindset with the ability to selforganise
• A general understanding of HTML/CSS/Js is a bonus

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Yoga twice a week
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Weekly lunch
• An abundance of organic snacks
• And Flowers

Inclusion:
Freddie's Flowers recognises our success is dependent on the success of our people.

Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued.

All applicants will receive consideration for

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