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Freelance PR Consultant

3 months ago

London, Greater London, United Kingdom Spinach Branding Full time

Job Description:
Freelance PR Consultant for Spinach Branding

Position:
Freelance PR Consultant

Location:
Remote (with occasional travel)

Contract Type:
PR Consultant/Freelance/Contract

Compensation:
Competitive and commensurate with experience

About Spinach Branding:


Spinach Branding is a premier lifestyle branding agency dedicated to transforming businesses by creating brands that people love, respect, and desire.

We specialize in the food, drinks, property, hospitality, travel, high-tech, and fashion sectors.

Our clients, some of the world's most prestigious brands, trust us for our deep strategic insights and exceptional creative execution.


Job Summary:

Key Responsibilities:

Develop and Execute PR Strategies:

  • Create and implement comprehensive PR plans to promote Spinach Branding's services and industry expertise.
  • Identify key media outlets and opportunities for coverage.
  • Develop press releases, pitches, and other PR materials.

Media Relations:

  • Build and maintain strong relationships with industry journalists, editors, and influencers.
  • Secure media coverage in toptier lifestyle, business, and industryspecific publications.
  • Coordinate and manage interviews, press conferences, and media events.

Content Creation:

  • Craft compelling content, including press releases, blog posts, articles, and social media updates, that reflects Spinach Branding's expertise and services.
  • Develop thought leadership pieces that position Spinach Branding as an industry leader.

Market Research and Insight:

  • Conduct market research to identify trends and opportunities for PR initiatives.
  • Provide insights and recommendations based on industry trends and media feedback.

Reporting and Analysis:

  • Monitor and report on the effectiveness of PR campaigns.
  • Provide regular updates and reports to the senior leadership team.

Qualifications:

Experience:

  • Minimum of 5 years of experience in public relations, preferably within the lifestyle, luxury, or branding sectors.
  • Proven track record of securing media coverage and managing successful PR campaigns.
  • Experience and expertise in working within premium and luxury lifestyle branding sectors such as wine and spirits, food and drink, hospitality, property, and travel.

Skills:

  • Exceptional written and verbal communication skills.
  • Strong media relations skills with a network of industry contacts.
  • Ability to create highquality content that aligns with brand messaging.
  • Excellent organizational and project management skills.
  • Ability to work independently and meet deadlines.

Knowledge:

  • Deep understanding of lifestyle branding and the sectors Spinach Branding specializes in (food, drinks, property, hospitality, travel, hightech, and fashion).
  • Familiarity with digital marketing and social media platforms.

Attributes:

  • Creative thinker with a proactive approach to PR.
  • Detailoriented and capable of managing multiple projects simultaneously.
  • Strong analytical skills and the ability to provide actionable insights.

How to Apply:

Spinach Branding is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.