Marketing Manager

2 weeks ago


Wakefield, Wakefield, United Kingdom Roc Recruitment Full time
Leading retailers are seeking a Marketing Manager to join their expanding company

Job Description:

  • Manage the communications plan for loyalty card members
  • Follow through the road map to increase membership, drive loyalty & reduce markdown
  • Manage the exclusive loyalty card member online content area
  • Plan and manage the delivery of CRM strategies encouraging customer retention, advocacy and maximising customer's lifetime value across all channels both traditional and digital
  • Analyse CRM campaigns and take action at a customer level to optimize campaign performance
  • Provide full ROI analysis on all elements of the CRM strategy
  • Ensure all CRM campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed, or processed within the remit of the post
  • Maximise membership and grow the proportion of loyal multichannel customers
  • Implement test and learn strategies to evolve the loyalty scheme to attract and retain customers across all channels
  • Monitor and report on loyalty card database growth and churn
  • Monitor the health of the customer database to ensure the data we are using across the business is accurate
  • Develop 3rd party relationships to provide extra benefits for loyalty scheme members
  • Source free gifts, competitions and offers for loyalty club members in line with the monthly customer experience calendar
  • Ensure the database is segmented effectively for targeted CRM communications
  • Ensure return on investment through KPI and performance metrics
Great salary plus package
To hear more send your CV NOW
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