Digital Media

2 weeks ago


London, Greater London, United Kingdom La Fosse Associates Full time £43,000

Job Title:
Digital Marketing and Paid Media Manager
Permanent
Reports: 1 – Senior Digital Marketing Executive

We are working on an exciting permanent position with a London based charity and world-renowned heritage site working on changing the perception of the organisation brand and increasing their reach in the UK and around the world.

They are looking for a Digital Marketing and Paid Media Manager to provide expert paid media input to the marketing team, ensuring their media choices are data-driven and fully integrated across channels.

Lead innovation in digital marketing, drive performance tracking and optimisation of all paid media and facilitate the sharing of best media practice amongst campaign teams.

Setting strategy and optimising performance for all paid media (digital and offline) to drive ambitious reach, engagement and sales targets.

Working together with the Senior Marketing Manager to deliver a successful partnership with the media agency.
Support marketing campaign teams to deliver digital aspects of individual campaigns and run cross-product campaigns.
Experience in a Digital Marketing leadership/management position preferably in the charity sector
Significant media planning experience across a range of digital and non-digital channels
Substantial experience in creating and managing successful B2C campaigns across a variety of digital marketing channels, including digital display and programmatic, paid social and paid search
Previously managed media agencies
Experience in gathering, analysing and reporting on digital marketing data to optimise performance
Experienced in delivering a data-informed, test and learn digital culture

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