FMCG Brand Marketing Manager

1 week ago

High Wycombe, Buckinghamshire, United Kingdom Edgewell Personal Care Italy S.R.L. Full time
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Senior Brand Manager - Wilkinson Sword Intuition
Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful.

Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Senior Brand Manager – Wilkinson Sword Intuition
Hybrid Working (minimum 2 days in office per week)
Attractive salary & benefits

Well, if you're interested in our Senior Brand Manager Wilkinson Sword Intuition role, this might be your next step We are looking for an experienced Brand Manager join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming... just to name a few).


We're looking for a truly exciting and experienced Senior Brand Manager to lead and lead our Intuition business in the UK.

Your energy, ambition, drive for improvement and transformation will be clear to see. You will have previous experience managing brands in a local market with a results driven mindset. Within this you will have a proven track record in brand building, media planning and be socially savvy.

Your ability to execute brands and deliver cut though, while working in line with the Global and European brand strategies and positioning will be paramount.

As part of the Marketing Leadership Team, you will collaborate with the EU Marketing team, to align and contribute to the region's strategic direction and positive transformation including sales and profit growth.

Working closely with the commercial teams, you will lead your team to devise market brand plans and activities that drive executional excellence with customers and consumers/shoppers; Strategic Development & Planning:

Support the Marketing Director to develop a UK market brand strategy, based on insight, that drives brand awareness and brand growth.


Brand Planning :

Develop and own local marketing plans that support, and are aligned to, the strategy of the brands and Edgewell.

Create local market campaigns and activities that increase reach and engagement, educate and drive advocacy.

Brand Execution:
Develop engaging, on brand campaigns that drives ROS for both retailers and Edgewell. Develop and own commercial and marketing plans for NPD.

Media Management:
Create an engaging media plan, that drives brand awareness and reach

EU Marketing Collaboration:

Collaborate with the EU marketing team, to align and contribute to the region's strategic direction and positive transformation including sales and profit growth.


Customer Meetings:
Attend commercially important customer meetings, providing marketing input and expertise to win with customers

Budget Management:
Manage the overall marketing budget for WS/Intuition. Allocate as necessary based on activation and ROI, commercial rationale and brand insight.

People Management :
Lead and manage direct reports through project catch ups, personal development reviews and coaching sessions.

  • Advise category on brand requirements and considerations based on consumer and shopper insight and execution needs.
We're looking for an experienced Brand Manager with people management experience

Experience:
Significant experience in consumer brand marketing for large organisations with broad portfolios (FMCG, Personal Care or Cosmetics)

Marketing Discipline:
Experience in developing brand strategies that grow brands, enhance customer relationships and entice consumers/shoppers.

Proven track record in delivering excellence in execution in all key marketing disciplines:
ATL campaigns that drive brand awareness and affinity; TTL social campaigns and events to drive reach and BTL instore and online promotions and display

Consumer/Shopper Savvy:

Able to generate and implement ideas of how to increase purchase and make brands first choice based on target consumers/shoppers.

Drives value and volume of brands based on consumer/shopper insight and analysis for customer, channel and business.

Strategic Development:
Able to lead in the development of the Marketing Plan aligning to Customer Plans. Proactively collects and analyses relevant data and course corrects where needed.

NPD Launches:

Proven track record in the successful delivery of NPD launches, developing the commercial value chain and executional plans fit for market and channel.


  • Educated to degree level or equivalent in Marketing or business related.

Benefits:
Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, free parking onsite, sports & social club membership, casual smart dress code and a great boss

Please email an up-to-date CV in English along with your salary expectations.

We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.

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