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Marketing Manager
1 week ago
Job Purpose:
To plan and manage digital marketing and social media activities for the company's clients.
Main Responsibilities and KPIs:
- Creating practical marketing communications plans for the company's clients
- Clear, simple and effective plans
- Client buyin
- Number of MQL's generated
- Customer Analytics / KPI's met
- Earnings per client
- Planning and posting on social media
- Agreed KPI's (viewed/liked/followed)
- Earning per client
- Managing website
- Website updated regularly (monthly review)
- No. of inbound enquiries generated
- Implementing brand guidelines & values
- Supporting PR and marketing as required, including attending events
- Overseeing other marketing activities as the company grows
- Supporting the Senior Management Team, as required
Skills, Knowledge and Experience:
- Passionate and driven marketer
- Great written skills and an excellent communicator
- Comfortable and adept at dealing with people at all levels
- Able to set and follow strategic objectives
- Solutions and analytics driven
- Highly developed emotional intelligence able to quickly grasp client needs
- Able to anticipate problems and opportunities and reacting to them, able to delegate and monitor the performance of outsourced or delegated tasks
- Excellent digital marketing knowledge and experience
- Excellent social media experience in a B2B environment
- Excellent knowledge of Hubspot, preferred
- Passionate about sustainability and the environment and happy to work in a growing small familyowned business
- Experience of branding work and an eye for design a bonus
- Experience of the marine services and sustainability sectors a bonus
Benefits:
- 25 days holiday plus bank holidays
- Free parking
- Simply health cash plan, Simply health dental plan
- Uplift on pension contributions
- Small cash benefit
Poole - Possibility of hybrid work after probation
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