Marketing Manager

1 week ago


Poole, Poole, United Kingdom The Work Shop Full time
The Work Shop are delighted to be recruiting for a Marketing Manager in the Marine sector.

Job Purpose:

To plan and manage digital marketing and social media activities for the company's clients.

Main Responsibilities and KPIs:

  • Creating practical marketing communications plans for the company's clients
  • Clear, simple and effective plans
  • Client buyin
  • Number of MQL's generated
  • Customer Analytics / KPI's met
  • Earnings per client
  • Planning and posting on social media
  • Agreed KPI's (viewed/liked/followed)
  • Earning per client
  • Managing website
  • Website updated regularly (monthly review)
  • No. of inbound enquiries generated
  • Implementing brand guidelines & values
  • Supporting PR and marketing as required, including attending events
  • Overseeing other marketing activities as the company grows
  • Supporting the Senior Management Team, as required

Skills, Knowledge and Experience:

  • Passionate and driven marketer
  • Great written skills and an excellent communicator
  • Comfortable and adept at dealing with people at all levels
  • Able to set and follow strategic objectives
  • Solutions and analytics driven
  • Highly developed emotional intelligence able to quickly grasp client needs
  • Able to anticipate problems and opportunities and reacting to them, able to delegate and monitor the performance of outsourced or delegated tasks
  • Excellent digital marketing knowledge and experience
  • Excellent social media experience in a B2B environment
  • Excellent knowledge of Hubspot, preferred
  • Passionate about sustainability and the environment and happy to work in a growing small familyowned business
  • Experience of branding work and an eye for design a bonus
  • Experience of the marine services and sustainability sectors a bonus

Benefits:

  • 25 days holiday plus bank holidays
  • Free parking
  • Simply health cash plan, Simply health dental plan
  • Uplift on pension contributions
  • Small cash benefit
Monday to Friday: 8.30am - 4:30pm or 9am - 5pm

Poole - Possibility of hybrid work after probation
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