Brand Manager

1 week ago

Essex, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Description

Working for a well established brand in their Essex office, this role will see you reporting to the Head of Marketing and managing their portfolio of own brands. Their own brands consists of 7 different products and will see you being responsible for brand positioning and strategy.

Due to the location of this role you must be able to drive and have a car to commute for this role.

This role is vacant as it is newly created, and will see you joining a collaborative and supportive team. They pride themselves on cultivating a work culture that allows for growth, ideas to be shared and kindness. Employing over 250 staff and a turnover of over 50 million per year this could be a great opportunity to build your career.

Responsibilities

  • Review branding of all own brand products and brand positioning.
  • Develop and implement marketing strategies for own brand product and ensure that this is inline with the goals of the wider category team.
  • Plan and executive multichannel marketing campaigns across the portfolio of products.
  • Measure and report back on the effectiveness of marketing campaigns.
  • When needed develop and execute marketing plans for new product, including new product launches.
  • Conduct competitor analysis and ensure that current USP's and marketing communication is relevant.
  • Work with the wider digital and E-commerce team to ensure online communication is on brand and effective.
  • Leverage and develop customer testimonials and case studies to prove credibility and build trust with customers.

Qualifications

  • Experience working within brand management where you have marketed a retail produce.
  • Strong understanding of multichannel campaigns.
  • 3+ years' brand management or marketing experience
  • You must have a car and be able to drive for this role.

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