Senior Manager, Digital Marketing

7 days ago

Slough, Slough, United Kingdom Lonza Biologics Porriño SLU Full time

Senior Manager, Digital Marketing (f/d/m)

Today, Lonza is a global leader in life sciences operating across three continents. While Lonza works in science, there's no magic formula to how they do it. Their greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, they let their people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work Lonza wants to be part of.

As a Senior Digital Marketing Manager , you will be responsible for the end-to-end digital marketing strategy for one of Lonza's CDMO Divisions. Your responsibilities include co-creating and translating marketing strategies into effective digital campaigns, managing integrated digital messaging, controlling budget, and driving brand awareness. The role is also responsible for developing and evolving the social media and digital advertising channels across all of Lonza's CDMO Divisions, continuously improving practices to adapt to market changes.

Key responsibilities:

  • Co-develop, implement, manage, and measure a communications strategy across all digital channels within one of Lonza's CDMO Divisions. This includes driving awareness, engagement, lead creation, and development/nurturing. Develop and execute short- and long-term digital campaigns aligned with Division marketing plans, track spending, measure effectiveness, and provide recommendations for future planning. Collaborate with Division marketing teams and sales to promote integrated offerings.
  • Target potential customers through segmentation and personalization tactics. Choose suitable digital strategies and channels to support the marketing plan for one of Lonza's CDMO division's, including website inquiries, on-demand webinars, inbound inquiries, dedicated email channels, and other relevant digital channels. Develop and execute nurturing strategies with relevant content. Collaborate on digital communications activities with strategic marketing and sales, measure impact, and provide recommendations for adjustments
  • Lead cross-CDMO division social media and digital advertising strategies aligned with awareness building and customer acquisition goals. Evolve organic content guidelines, optimize paid social strategy, and measure effectiveness of targeted full-spectrum digital advertising. Collaborate with stakeholders to manage content and drive continuous process improvement using analytics and adaptive strategies.
  • Collaborate closely with the reporting and analytics function to optimize digital initiatives and tactics. Track and measure the effectiveness of social programs and digital advertising and refine approach based on data and stakeholder consultation. Provide ongoing reports on impact and funnel metrics, manage dashboard inputs, and propose ROI-improving recommendations. Guide A/B creative tests for digital assets in collaboration with marketing teams within the Division..
  • Analyze Lonza's social media and digital advertising strategies, identifying trends, technical advancements, and methodical improvements. Propose forward-thinking solutions to enhance our digital presence, collaborating with the digital marketing team and ensuring alignment with corporate communications and product division strategies.

Key requirements:

  • BA Marketing, digital communications or similar business diploma
  • In-depth knowledge and experience of digital marketing techniques: social media marketing, SEO, PPC campaigns, mobile etc. as well as SEM, Google Analytics (Tag manager, Search Console etc.), marketing automation and CRM software
  • Several years' experience in a digital marketing role in a b2b business, developing and executing multi-channel campaigns with a strong focus on digital marketing techniques and strategy
  • Several years' experience of implementing, managing and optimizing social media and digital advertising strategies and platforms
  • Demonstrated success in a multi-channel campaign management role and experienced in developing and executing digital communications strategies for a business
  • Experience working with marketing analytics, reporting best practices, 3rd party technologies, agencies and requirements gathering
  • A strong understanding of how a CMS system works and the interaction with marketing platforms
  • Intermediate HTML and CSS knowledge for building emails
  • Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline
  • Strong project management skills and the ability to prioritize and meet deadlines when working on multiple projects under pressure
  • Pharma/life sciences industry experience or a related area a plus

Every day, Lonza's products and services have a positive impact on millions of people. For Lonza, this is not only a great privilege, but also a great responsibility. How they achieve their business results is just as important as the achievements themselves. At Lonza, they respect and protect their people and their environment. Any success Lonza achieves is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, Lonza offers the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

#J-18808-Ljbffr

  • Digital Marketing Apprentice

    6 days ago

    Slough, Slough, United Kingdom Park Street People Full time

    Kickstart Your Digital Marketing CareerAre you a passionate, creative, and tech-savvy individual eager to explore the thrilling world of digital marketing? We have an exciting opportunity waiting just for youJoin our client's dynamic team as a Digital Marketing Specialist, where you'll play a pivotal role in supporting the business unit with cutting-edge...

  • Senior Digital Media Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a...

  • Senior Digital Media Manager

    3 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...

  • Senior Digital Media Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...

  • Senior Marketing Manager

    6 days ago

    Slough, Slough, United Kingdom CK GROUP Full time

    CK Group are currently recruiting for an Senior Marketing Manager, to join a global healthcare company based near Slough on a permanent basis. This role would be primarily office based, with up to 25% domestic and global travel to Europe and South Africa.The Benefits:Bonus, car allowance, a superb defined contribution pension scheme, private healthcare, life...

  • Digital Associate

    6 days ago

    Slough, Slough, United Kingdom Mattel Full time

    Company DescriptionCREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as...

  • Senior Paid Social Manager

    6 days ago

    Slough, Slough, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time £33,000

    Senior Paid Social / Programmatic Executive Senior Paid Social / Programmatic Executive - In-House Agency - Slough (2 days a week) - £33,000 My client is a global communications network employing of 3,500 people across 21 countries. They offer an in-house solution to their client, with the infrastructure of a "big network". They have a tight team that...

  • Digital Associate

    6 days ago

    Slough, Slough, United Kingdom Mattel Full time

    CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best...

  • Associate Digital Media Manager

    7 days ago

    Slough, Slough, United Kingdom Pivotal London Full time £30,000 - £40,000

    Job Description Associate Digital Media Manager In-House Agency working for Global FCMG Client Ready to spearhead the digital revolution? Join our dynamic client as an Associate Digital Media Manager, where you'll play a pivotal role in steering the online activation strategies for one of the largest FCMG companies in the world Be the architect of success...

  • Digital Media Manager

    3 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a...

  • Digital Media Manager

    7 days ago

    Slough, Slough, United Kingdom Reckitt Benckiser LLC Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global...

  • Digital Operations Manager

    4 weeks ago

    Slough, Slough, United Kingdom UCB Full time

    Make your mark for patients We are looking for a Digital Operations Manager (next best action) who is agile and innovative to support the Digital Operations group to be ideally based in Belgium, Germany or UK, other European countries can also be considered. About the roleAs part of our digital transformation journey, we strive to add value to our Patient...

  • Digital Operations Manager

    7 days ago

    Slough, Slough, United Kingdom UCB S.A. Full time

    Make your mark for patients We are looking for a Digital Operations Manager (next best action) who is agile and innovative to support the Digital Operations group to be ideally based in Belgium, Germany or UK, other European countries can also be considered. About the role As part of our digital transformation journey, we strive to add value to our...

  • Marketing Graduate

    6 days ago

    Slough, Slough, United Kingdom S4 Personnel Ltd Full time

    Ref: 3435Job Title: Marketing Graduate (12 months FTC)Location: SloughSalary: £24000 (plus excellent benefits)Our client, a blue-chip company, is looking for a bright and capable graduate to work in their Digital Marketing team, your responsibilities will be varied and the role is busy Day to day the duties will include:Create and deliver an effective...

  • Associate Digital Media Executive

    6 days ago

    Slough, Slough, United Kingdom Ad Warrior Full time

    Associate Digital Media Executive Location: Slough (Hybrid with 1-2 days from the Office)Salary: Up to £35,000 per annum (Depending on experience)Over the past 8 years the Team6ix have successfully partnered with some of the world's largest and most successful Brands and Agencies, delivering enterprise scale technology and marketing transformation programs...

  • Senior Digital Strategist

    7 days ago

    Slough, Slough, United Kingdom OLIVER Full time

    Location: Slough, United Kingdom (Need to be onsite with clients in Slough ) ROLE MISSION Working in partnership with our client, the Senior Digital Strategist will help one of our biggest global clients transform their digital marketing to be more culture and audience-first. You will be part of a dynamic and growing in-house Studio team, working on a...

  • Amazon Performance Marketing Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...

  • Amazon Performance Marketing Manager

    4 weeks ago

    Slough, Slough, United Kingdom Reckitt Full time

    We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a...

  • Digital Design

    6 days ago

    Slough, Slough, United Kingdom Reckitt Benckiser LLC Full time

    Press Tab to Move to Skip to Content Link Global Design Manager - Personal Care Home to the world's best loved and trusted hygiene, health, and nutrition brands. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique...

  • Senior Paid Social

    6 days ago

    Slough, Slough, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time

    Job DescriptionSenior Paid Social / Programmatic ExecutiveSenior Paid Social / Programmatic Executive - In-House Agency - Slough (2 days a week) - £33,000The Company My client is a global communications network employing of 3,500 people across 21 countries. They offer an in-house solution to their client, with the infrastructure of a "big network". They...