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SEO Specialist
3 months ago
SEO Specialist (B2B) - 6 month contract - Mobile Telecoms - Berkshire (hybrid/flexible working) Potential to become permanent
- Providing input and expertise to the B2B SEO strategy across all major search engines, primarily Google, that maximises market visibility and traffic acquisition. Forecasting expected returns.
- Monitoring SEO performance on a daily, weekly and monthly basis and communicating performance to relevant teams.
- SEO research, planning and execution across the key areas of technical, content and local.
- Ensure that SEO best practices are properly implemented on current and newly developed journeys through effective communication and process.
- Help educate other areas of the business who may indirectly impact SEO performance.
- Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies.
- Provide comprehensive keyword & gap analysis, research and monitoring using SEO tools such as SEMrush, Search Console Screaming Frog, Content King and more.
- Proactively keep up with latest SEO news and trends.
- Work crossfunctionally with multiple teams e.g. developers, AEM content authors, copywriters, paid media etc.
- Proven SEO experience as a 'doer', within an inhouse or agency team.
- Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs.
- Experience in conducting SEO audits.
- Experience in keyword research.
- Strong analytical/reporting skills with experience in Adobe Analytics and Google Search Console.
- Have a good understanding of traffic and conversion measurements, with experience in interpreting data and converting to actionable insight.
- Excellent organisational, time management and planning skills, having the ability to keep track of multiple projects and tasks and prioritise accordingly.
- Excellent communication and interpersonal skills.
- Superb team player, working with the existing B2B and SEO teams to achieve a common goal.
- Selfdirected, results driven personality with a commitment to getting things right.
- Proven experience to build relationships and manage expectations with internal and external stakeholders.
- Ability to work under pressure and on own initiative on multiple tasks to ensure deliverables are on time.
- Customer focused.
- Experience with the following Tools:
- SEMrush
- Google Search Console
- Google Trends
- ContentKing
- Screamingfrog
- Adobe Analytics
- Google DataStudio
- Microsoft Suite
- Full understanding of keyword nuances (intent, buying funnel, generic vs specific, primary, secondary, and supporting, etc)
- Experience with Keyword to URL Mapping
- Solid understanding of search equity and how it flows via site and internal link architecture
- Awareness of cannibalisation issues with keywords and anchor text
- Mastery of written English for content creation/editing
- Previous copywriting experience preferred
