Senior CRM Personalisation Manager

1 week ago


London, Greater London, United Kingdom Bodhi Full time
Welcome to the Job Description for the Position of Senior CRM Personalisation Manager at a Leading Sports Brand
  • Salary: Up to £80K + bonus

You have the chance to join a top sports brand and help them shift towards a personalized marketing campaign strategy based on customer insights. We are seeking a Senior CRM personalization expert who has experience guiding a business through a personalization overhaul. In this role, you will lead the transition from traditional campaign-focused methods to a customer-centric, insight-driven journey approach, all supported by marketing tech.

Alongside your solid grasp of Marketing Technology, which includes CDPs and Marketing Automation, your ability to persuade senior leaders to embrace the new personalized, customer-focused strategy is paramount. You will be responsible for overseeing the current MarTech stack, as well as driving vendor selection processes and implementing new tools like an Omni-Channel Marketing platform.

Your role will involve supervising essential integrations and data exchanges between the Data Warehouse and downstream Martech systems, with the collaboration of internal tech experts and external partners. With a team of 4 Campaign Delivery specialists reporting to you, you will play a vital role in shaping decision-making processes and determining next best actions, in close collaboration with internal data and insight teams.

If you are interested in learning more about this exciting opportunity, feel free to reach out for further details.



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