Senior Marketing Executive

2 weeks ago


London, Greater London, United Kingdom Bill's Head Office Full time

At Bill's, we have been providing our guests with delicious food and friendly service since 2001, and we believe that it's important to always bring more to the table than expected - on & off the plate We believe that everyone should leave Bill's happy, from our customers to our team members.

We are always looking out for curious and courageous people who love hospitality.

Our culture is central to everything we do and we ensure our teams receive ongoing development as well as some great perks.


In the last 18 months we have made significant progress with the Bill's branding, marketing campaigns, menu development and have introduced a new CRM platform.

This role will play a big part in continuing to move the business forward across all marketing channels including CRM, digital, website development, internal communications and campaign development.


This is an exciting opportunity to join the Bill's Marketing team and make a significant impact on our brand's growth and future success.

You will be based at our Head Office in Conway Street, Fitzrovia.

Key Responsibilities
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Management and upkeep of the website inclusive of menus and ensuring all content is up to date across all landing pages. The website and menu pages need constant testing and optimising. Provide support to the senior marketing manager on new ideas and development opportunities across the website in tandem with our digital marketing agency.
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Support the social media team on shoots and are comfortable being in front of the camera.
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Support on paid social & media briefing in collaboration with the social media team/Senior Marketing manager in line with our agency.
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Collate all asset requirements across all marketing channels including writing briefs to the creative team for additional asset creations of GIFs and graphic content for all marketing channels.
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Management of the seasonal marketing calendar is especially important for all key date activity and to ensure all campaigns and BAU deadlines are met.
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Support on completion of marketing packs/documents which will be used to sign off campaigns/upcoming activity with the head of marketing.
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Ensuring all point of sale briefs, copy and assets are delivered on time and in-line with the critical path deadlines.
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Reporting including weekly, monthly and wrap reports.
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Responsible for building local relationships with business organisations, shopping centers and liaising with restaurant managements and operations teams.
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Support with 3rd party partnerships and provide all copy and assets.
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Managing the upload of local marketing spend to the marketing budget tracker.
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Internal communication is critical in this role, you shall be working across multiple departments so clear, regular communication is key. Responsible for weekly updates and communications to restaurant teams.
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Manage asset filing to ensure everything is correctly tagged and saved.
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Managing ad-hoc requests for example feedback from guests, partners, suppliers, etc), ensuring everything is actioned and promptly followed up.

It is desirable that you have a minimum of;

  • 2 + years experience in digital marketing role
  • Experience using CRM system
  • Experience using website platforms
  • Experience using google analytics
  • Passionate about hospitality
  • Confident and experienced in copywriting
  • Be super organised with strong attention to detail
  • Positive attitude
  • Team player who is willing to help across a range of projects
  • Strong interest in the marketing industry
  • Working knowledge of PowerPoint, Excel, Canva, Word, Google docs
  • Photoshop experience a plus
  • Have a passion for social media
  • A willingness to follow industry trends

Benefits

  • 50% discount in Bill's restaurants (excluding December)
  • 30% discount in the wider group Restaurants (excluding December)
  • Cycle to work scheme, giving you big savings and an interestfree loan of up to £1,000 towards a bike
  • The Hub, our onestop online platform, keeps you uptodate with information, news and online courses
  • Regular social activities organised through our social committee
  • Holiday 20 days plus bank holidays
  • Extra discounts for all our team on gym memberships, Shopping, Mobile phones, travel and much more...

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