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Director, Customer Account Manager
3 months ago
Sudler London, part of WPP Health & Wellness is a healthcare promotional communications agency developing strategic marketing and brand building programmes for a broad array of healthcare brands.
In addition to pharmaceutical promotion, the team provides strategic consultancy and communications support in the areas of medical devices and equipment, nutrition, veterinary medicine and general healthcare marketing-related challenges.
Sudler London produces multi-channel programmes to reach a wide range of healthcare professionals, their patients and support networks.We believe in a customer-centric approach to marketing. Understanding the needs and wants of your customers in order to develop effective strategies to drive behaviour change – creative without strategy is called art, creative with strategy is called advertising
All of our big ideas start with strategy and are media-neutral. Truly big ideas can be behaviour changing and ultimately, game changing.
We take a similar approach to digital, not viewing it as a 'thing' – but the very foundation of our thinking and brand stewardship – crafting digital strategy outwards from customer behaviours, wants and needs, which delivers true effectiveness for our clients.
Account Direction:
Shaping the long-term strategic direction of the account and ensuring current activities and budgets provide future opportunities.
Inputting into brainstorms and aiding development of the strategic and creative direction of accounts
Ensure programme strategy reflects/takes account of new issues/changes in the external environment.
Ensure staff ownership and responsibility for projects from all members of staff on the team.
Maintain strategic overview of accounts, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client.
Be aware of financial status of accounts at all times and responsibility for account profitability.Responsibility for negotiating and establishing financial arrangements with client.
Maintain social contact with client personnel and contact about the strategic direction of the account, staffing, issues etc.
Establish and maintain a role as consultant/adviser to client in partnership with Creative Director where appropriate.
Responsibility for ensuring accurate, timely financial management procedures are implemented by the account team.
Create and develop opportunities for growing existing business within current client pool for Sudler London and other WPP Health & Wellness companies.
People Management:
Take on line management responsibilities including conducting appraisal interviews and monitoring of appraisal objectives.
Make recommendations to Managing Director regarding staff development and account resourcing respectively.
Take an active role in 'on the job' training of staff
