Digital Marketing Executive

2 weeks ago

Liverpool, Liverpool, United Kingdom Marcloudconsulting Full time

Job Title: Digital Marketing Executive

Company: MarCloud, a leading marketing automation consultancy based in Liverpool, UK.

We are looking for an ambitious and analytical B2B digital marketer to help us generate more Leads for our growing Salesforce consultancy based in Liverpool Our business has grown organically through inbound marketing and we are looking for someone passionate to join our team and continue with our thought-leadership approach. A core part of the role is to help generate net new Prospects in our marketing automation platform Marketing Cloud Account Engagement (MCAE aka Pardot).

If you have experience marketing for a B2B marketing agency or consultancy, we would love to hear from you as this role will very much be 'marketing to marketers'. This is very much a B2B role so experience in this area is important.

Responsibilities:

  • Lead generation and Inbound Marketing
    • Build, plan and implement the overall digital marketing strategy
    • Supporting our sales team by creating MQL's that are sent to our CRM (Salesforce).
  • Google AdWords and LinkedIn Ads Management:
    • Develop and implement effective Google Ads strategies to enhance MarCloud's online visibility and drive lead generation.
  • Product marketing
    • Create marketing campaigns to promote and sell our packaged solutions that sit on our MarCloud Technologies site.
    • Drive traffic and signups on the MarCloud Technologies portal
  • Sales Material Creation:
    • Craft compelling sales materials to support the sales team, ensuring consistency in messaging and brand representation.
    • Creating template materials for our salespeople and consultants to use to help sell MarCloud
    • Create material and content to help Salesforce better understand and sell MarCloud as a partner
  • Marketing Cloud Account Engagement (Pardot) Email Campaigns:
    • Set up and manage automated email campaigns within Pardot, optimising for engagement and conversion.
    • Manage the monthly newsletter to prospects
    • 'Market to marketers' - Our clients are typically marketing professionals
  • LinkedIn Social Media Management:
    • Manage and enhance MarCloud's presence on LinkedIn, engaging with our audience and promoting brand awareness.
  • SEO & Copywriting
    • Proficient in optimising content for SEO and proactively improving our content
    • Contribute regularly to the MarCloud blog which is well known within the Salesforce community
    • Familiar with SEO tools such as Moz, Google Search Console and Google Trends.
  • Internal Wiki
    • Support our internal team by creating documentation and content for our internal Wiki
  • Events:
    • Provide support in organising and executing events, ensuring seamless coordination and representation of MarCloud's services.
  • Innovation and ideas
    • Proactively look for new ways to attract new visitors to the site to generate Leads. For example, implementing an interactive digital ebook solution instead of using static PDF's.
    • Use data to drive better decisions for our ad and email campaigns.

Reporting Structure: This role reports directly to Eoin Walsh, the VP of Sales at MarCloud. While Eoin will be the primary contact, there will be substantial support from our experienced outsourced marketing manager, Aimee, based in Australia and in the office from the company's founder, Tom Ryan.

Requirements:

  • Proven experience in digital marketing, with a focus on Google Ads, email campaigns, and social media.
  • Strong written and verbal communication skills for creating effective sales materials.
  • Familiarity with marketing automation tools, particularly Pardot.
  • Ability to collaborate with remote teams and work efficiently with high levels of autonomy.

Experience:
Digital marketing: >2 years (required)

B2B Marketing >2 years (required)

Marketing agency or consultancy: 2 years (desirable)

Marketing degree (desirable)

Benefits:

  • Investment in Salesforce certifications
  • Tiered holiday benefits
  • Birthday off
  • Pension scheme
  • Work-from-home flexibility once probation is passed
  • Opportunity to work with a highly experienced team in a growing tech consultancy.
  • Exposure to a diverse range of marketing activities, specifically, marketing automation.
  • Best-in-class tools

The role will initially be in the office in Liverpool, however as we are a hybrid business we would be open to hybrid or fully remote working once you have passed probation and proven yourself in role.

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