Content Marketing Executive

1 week ago


Altrincham, Trafford, United Kingdom Acolyte Resource Group Full time

Location:
Altrincham (Hybrid)


Role:
Content Marketing Executive


Reports to:
Director, Head of Marketing


Principal Accountabilities

  • Play a key role in helping to meet the objectives of the 3year growth plan that underpins our clients' core business strategy.
  • Contribute to revenue growth by producing tailored content to support campaigns.
  • Have an influence on strengthening value proposition and brand differentiation within the market, so that prospects and channel partners have understanding of how our client adds value.
  • Plan, develop and implement the company's overall content strategy in collaboration with the Head of Marketing.
  • Produce campaign content, including personalized landing page copy aligned with their ABM strategy.
  • Research and identify high quality content to engage target accounts.
  • Work closely with sales team to create product pages and spec sheets.
  • Create blogs, Infographics, guides, eBooks and whitepapers as required.

Person Specification

  • Experience working on content for demand generation & ABM campaigns.
  • Excellent written and spoken English with a creative flair and an eye for detail.
  • B2B with commercial awareness and business acumen.
  • Excellent communication and interpersonal skills with the ability to foster good working relationships.
  • A selfmotivated and driven individual with a flexible approach to work and the ability to work well under pressure.

Purpose


The main purpose of the role is to enable the effective delivery of the marketing content strategy across the organization's brand, products and customer groups.

They work with the Head of Marketing and other colleague's' in the Sales and Marketing Team to provide content marketing support in line with the organizational strategy and departmental objectives.


Functional Skills

  • BSc degree in Marketing or relevant field is desirable.
  • Relevant professional qualifications/training e.g CIM.
  • Proven experience in similar role within a fast paced, commercially focused SaaS B2B business would be an advantage.
  • A strong understanding of current content marketing concepts, strategy and best practice.

Environmental, Social and Corporate Governance (ESG)


Our client is committed to positively impacting all stakeholders (for example employees, customers, suppliers, local communities etc.) and reducing their environmental impact.

They are committed to reaching net zero carbon emmisions by 2040 and achieving B Corp certification in 2023. They are proud to be a living wage employer.

Salary:
Up to £35,000.00 per year

Benefits:

  • Company pension

Schedule:

  • Monday to Friday

Work Location:
Hybrid remote in Altrincham, WA14 5NL
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